Written by Spot MarketingAugust 22, 2018

Spot Digital Marketing Named One of the Top Digital Marketing Agencies in Portland, Oregon

Spot Digital Marketing has the honor of being named one of the top Marketing Agencies in Portland, Oregon! This award comes from Expertise, after a thorough evaluation of 148 marketing agencies that are currently serving the Portland area. Spot Digital topped their list of 19 digital marketing agencies in Portland, Oregon for 2018. The goal of Expertise is to connect people with the best local experts by checking over 25 variables across various categories, and the Spot Digital Team is ecstatic to have ranked so highly for our second consecutive year!

A Brief History:

Spot Digital Marketing’s journey started over 17 years ago. We are led by our founder and owner Nicole Weber, who has worked professionally as a graphic designer and art director for over 20 years. She took her vision of an honest and transparent agency and grew it into a full-service marketing firm that serves businesses in Oregon and across the nation. Collectively, we are marketing experts, project managers, graphic designers, web developers, copywriters and digital specialists; we love what we do and seeing our clients’ tangible business growth come to fruition is our biggest reward.

What We Offer:

  • SEO: We use content and backlinking strategies to increase keyword relevance and organic ranking for your website to ensure potential customers find you online.
  • PPC: We are a certified Google Partner using a continual optimization strategy including A/B testing for Pay-Per-Click campaigns to produce a successful ROI.
  • Geofencing: Spot Digital Marketing creates and manages geo-based digital campaigns to reach hyper-local audiences and demographics in a geocentric area around a business.
  • Content creation: Our marketing specialists take a strategic approach to writing content to craft stories that articulate and highlight a clients brand.
  • Text message marketing: The marketing team at Spot Digital are experts with text message marketing campaigns. With a 95% delivery rate and a 98% open rate, these campaigns get your brand in front of relevant and active consumers.
  • Website development: Building functional and responsive websites that attract and convert new leads is a passion of our web development team. Our specialists are dedicated to your project and focus on content and imagery that will best resonate with your target audience.
  • Brand creation: New or existing, we want to improve all the strengths of your brand. Our experienced design team works closely with clients to ensure the identity is consistent and engaging with consumers.

Experience Award Winning Quality Service First-hand:

If you are ready to see what the experts at Spot Digital Marketing can do for you, fill out our contact form. Not sure where to begin? We offer a complimentary SEO audit to those who visit our website. Once we gain an understanding of a company’s digital footprint, we can help you construct a clear and concise marketing plan. All other inquiries can be sent to us via email.

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Written by Spot MarketingMarch 28, 2016

March Marketing Madness: Team Development

 

Getting the win begins with team development. As March is coming to a close, the madness of competition is never truly over. Sure marketing and basketball appear to be two different beasts entirely, but they are more similar than they seem.

 

Hitting the Gym: It’s all about preparation. Have you put the time into your marketing strategies to be elite, or are you falling out of the race in the first round?

 

In digital marketing the “gym rats” are your SEO counterparts. They lift the intellectual weights of analytics and insights to better strategize the on-court execution. It’s about getting in an organic position to field every available opportunity, rebound, and put-back dunk. These are the players on the team that give you hustle. They function as a teams back-bone when the battle get’s heated. Often overlooked as star players, and left out of the spotlight. These players do it for the love of the game, and they certainly make everyone on the team look better. If you’re calling the plays, don’t forget about the good guys doing the dirty work on the boards. Show them you see their hard work paying off, be an inspiring leader.

 

Team Development: If your leader is unorganized, unsociable and stressed out, what hope do the players being coached have for success?

 

How is your office morale? If you’re somebody’s boss you should be asking yourself that every week, if not every day. There are far too many leadership positions being squandered by ignoring this facet of teamwork and togetherness. If your employees feel like they don’t need you, if you’re just a figure head demanding respect without giving it back, you’ve already lost your team, and the game. Those players are going to leave for a better team, or they are going to stay and do sub-par work, because we all need to work whether we like it or not. Now, there’s always a chance to turn it around, and it starts at the top, be an inspiring leader.

 

Team Chemistry starts at the top, and works it’s way down. Encourage your team to socialize with each other. Create structured break opportunities for your players to have a chance to play together, especially if they wouldn’t have much contact in the context of the work day. Getting your moving pieces more connected emotionally, socially, and fundamentally is what team development is all about. It will not only give you a glance at what each players strengths and weaknesses are to better manage, but it also gives them something to work for that’s worth more than money. Team chemistry requires structuring an effort into your company’s ethos. It might not seem like it helps the bottom-line in the short run, and maybe that’s why it doesn’t seem to take priority for a lot of businesses, but in the long-run it is the only way to become a championship squad.

 

The Superstar: Again and again, make sure there is an inspiring leader in charge! That’s who your superstar is, that’s who they have to be. Have you ever seen a championship team without one? Not in this day and age, and not in tomorrows either. Like basketball, marketing is mostly about the fundamentals. Next time you’re watching a game, look for the similarities their team and your team have in common, and you’ll seem them in abundance. Let’s hope this is your year, and cheers to your championship run!

 

 

Take a Look at our past post about The Rookies:

At Spot Color Marketing we have had the opportunity to bring on many interns over the years and have had some very pleasant experiences with them. If you’d like to read about our advice when considering adding on an intern, click this link: https://dev.spotcolormarketing.com/internships-in-marketing/

 

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