Geofencing Marketing Agency

Location-Based Targeting – Geofencing Marketing Agency

Savvy marketers know that adding geofencing to the digital strategy adds another layer of targeting that helps increase conversions. Location-based targeting, or geofencing, enables a business to draw a digital “fence” around a specific geographic area and serve up ads on digital devices when a potential customer meeting predetermined criteria enters that area.

An experienced geofencing marketing agency can help determine how tight or broad a fence should be. Location-based targeting options may include competitive businesses, a radius around your brick and mortar location to entice potential customers in the area, a desirable neighborhood filled with potential customers, or as broad as an entire city or state.

Adding this level of targeting helps a business add another desired dimension to their targeting and makes marketing spending more effective – which should always be the goal. Geofencing, or geotargeting, helps a business create more relevant, targeted promotions that result in more engagement. 

Still not sure about location-based targeting? In the US, 81% of people have a smartphone, with an even high percentage for younger consumers. Ads can be delivered via notifications, in-app ads, or search or display ads. 

MarTech Series found that 83% of marketers find their campaigns are more successful when they integrate location data into their digital marketing strategy. It makes sense – if you know where potential customers hang out, it’s easy to show them the relevant promotions at the right time. It’s also good to note that location and demographics can also be combined with days/times so you can really maximize the effectiveness of your ads. Who are they? Where are they? And when are they there? Using that as a guide means your ads are automatically moe effective.

Location-based advertising targeting your most likely customers with the help of an experienced geofencing marketing agency like Spot will ensure your investment returns great sales and profits.

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Location-Based Advertising with Geofences

Am I Missing Out if I’m Not Doing Location-based Advertising with Geofences?

If you haven’t yet incorporated location-based advertising with geofences or geotargeting into your online digital marketing, you’re missing out on the opportunity to really fine tune your preferences and add to the efficiency and effectiveness of your targeting.

If you have a brick and mortar location, not only can you serve up ads to potential customers to entice them to visit, you can also “fence” around your competitors to ensure potential customers know they have a choice.

If your business is online, you can identify potential customers by geographically-based likelihood, like around gyms if you have a health-related product or service, or in upscale neighborhoods if your product or service has a high price point. You can also choose cities or states combined with your demographics where the likelihood of reaching customers open to your offer reside. Urban vs rural, big city vs small city, conservative vs liberal. The point is, almost every product or service has a geographic component that could be combined with existing demographics to create even more targeted marketing with location-based advertising with geofences.

Location-based advertising with geofences basically serves up ads using GPS or RFID technology and enables software to trigger a response when a mobile device enters or leaves a particular area. That means, you can make it as detailed as you wish – use a radius, zip codes or even custom draw a map to stay within certain “boundaries” like freeways.

Companies like Uber, Amazon, Starbucks and others are employing this location-based marketing tool and you can as well, no matter what the size of your business. You can send a text message, email alert or app notification.

If your business has an app, your customers can opt-in and receive notifications like coupons, offers and deals. Texts are possible as well as social media ads or pay per click ads.

 

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Do Businesses Need Google Search Engine Optimization Services in California?

Search Engine Optimization, popularly known as SEO, is the process of improving the website traffic to a website or a web page from search engines such as Google, Bing, Yahoo! etc. Hiring an expert agency offering Google Search engine optimization services in California can do wonders for small businesses. After all, the state of California is home to 4.1 million small businesses, representing 99.8% of all businesses in the state.

Small Businesses and Their Need for Service Providers

A study conducted by Advanced Web Ranking has identified that while the websites ranking first as a result of Google search tend to have a Click Through Rate (CTR) of around 30-35%, the ones ranking  10th have an average CTR of 1.4%. Since long-term organic visibility is a must for small businesses to stay afloat, businesses need SEO service providers as search engine optimization is a complex strategy that requires expertise.

Businesses in California require consistent effort and timely maintenance, done by updating their existing websites with fresh content and information. For as long as the website exists, search engine optimization is a work in progress.

SEO is one of the most potent digital marketing strategies which will be relevant in the long run for small businesses. While it is important to have a good long-term SEO foundation for starters, keeping oneself proactive and remaining on top in the web environment is as important, if not more.

Google SEO starter guide claims that “Deciding to hire an SEO is a big decision that can potentially improve your site and save time.” Therefore, it is important to become an educated consumer and hire your SEO service provider wisely. When it comes to providers of Google Search engine optimization services in California, Spot Digital Marketing is second to none.

Spot Digital Marketing – A Leading Provider of Google Search engine optimization services in California

The California-based Google search engine optimization service provider specializes in flawless digital execution. The SEO service provider aims for its client’s success by offering custom website design and development, mobile optimization, SEO strategy and implementation, social media design and integration, content generation and management, and email marketing campaigns.

Spot Digital Marketing offers different plans based on the custom needs of the businesses. The minimum offerings of these plans include over five hours of targeted Google Adwords, advertising tasks, activities and consulting by their Digital Analysts and their dedicated support team along with services such as full website audit, complete SEO and competitor report, keyword research, and much more. Reach out to them to know more about their plans and understand how they can help your business.

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Local SEO Marketing Agency

Local SEO Marketing Agency

The best component to strong search engine ranking may be a quality marketing agency to maximize your local SEO

If you’re looking to increase your local SEO, a marketing agency with relevant SEO experience is crucial. It’s hard enough to find time to handle the day-to-day operations for your business, much less plan ahead for future growth. But SEO is crucial for long term business development success, especially with the ever-increasing reliance on maintaining a strong online presence.

A marketing agency that can gain you traction with local SEO is invaluable. They will help in several ways including:

On-page optimization – this is making sure all the primary headlines for the pages that directly connect to your navigation have keywords in them that directly relate to the goods and/or services you offer. That is, contain the phrases that people would use to search for you. That way, the search engines understand that your site is relevant, and will start to offer it up as an option.

Fresh content – if you’re not continuing to add to your website with new pages, then blogs are the easiest way to demonstrate that your website is staying relevant with new information for visitors. This is also a big part of how your website is judged and ranked. This should include original material, not linked articles, and be about 300 – 400 words with a good keyword density. That is, the primary words and phrases people use to search repeated several times within the article without it sounding stilted. It can be harder than it sounds!

Backlinks – these are articles that are similar to blogs, but are written with the express purpose of submitting them to other trusted websites and platforms with the intention of having them published and then link back to your website. This adds to the trust and credibility score for your website. This can also be gained by submitting your information to all the online directories (80+). A good SEO marketing agency will have tools that enable this to be done to give your local SEO a strong boost.

Functionality – you can be doing everything else right, but if your website takes too long to load, has broken links or expired plug-ins, or doesn’t translate correctly on mobile devices, your page ranking will never be what it could be. A good SEO marketing agency can look at this aspect and recommend changes.

If there’s not someone on your staff who is overseeing all of these aspects and ensuring they’re kept up-to-date, your website won’t work as hard for you as it could, and your page ranking will never be what it could be – meaning potential customers won’t find you because people rarely continue to the second page of search results to find answers. Find a good SEO marketing agency who will focus on your local SEO and you’ll start to see the results you desire and deserve.

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website marketing services

Outsourcing website marketing services may be the smartest move you make in 2021

Your website is the online gateway to your entire business – and has never played a bigger role in branding and sales before. In fact, more than 300 million potential customers are online right now and if you’re not focusing on optimizing your website’s presence, you’re losing ground to your competitors.

That’s why it may be time to engage a company that provides website marketing services. They can ensure that your website is fully optimized and doing the heavy lifting necessary to keep you competitive. This includes, but is not limited to, refreshing or reworking the website as needed in regards to design and functionality, optimizing its on-page performance on mobile devices, ensuring keywords are correctly integrated into major headlines and image descriptions, that fresh content is continually being added and that efforts are being made to acquire legitimate backlinks. All of these together help your website rank higher for search engines as they demonstrate to the “spiders” that the site is valuable and relevant.

Sound like too much to add to your plate? That’s where an agency offering website marketing services can come in. They can ghost write blogs for you, check to see what keywords are working (and not working) for you and your competitors, suggest fresh combinations of words that may be more effective for you, and do periodic checks to make sure you have no dead links or non-working plug-ins. All of this also serves to enhance the customer experience with your website, leading to positive branding. A good website marketing agency should also be able to enhance the flow to your website and increase your local SEO with listings management – ensuring that all your company information is submitted and consistent in all 80+ online directories, and then updated if/as information changes and freshened up to keep it active.

All of this work will pay off in laying a strong foundation for your direct selling efforts and enable you to focus on smooth operations and stellar customer service.

 

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digital marketing agency for small business

What criteria should you use when considering a new digital marketing agency for your small business?

You’re the owner of a small business who would like to have a big business, but you’re not there yet. And you’re considering a new marketing partner to get you there – one that can serve as a real digital marketing agency partner. Where to start in choosing one that will help you achieve your goals? Here are some questions to start you on your journey to finding the perfect digital marketing agency.

 

Are they a small business?

It can sometimes be hard for a large digital marketing agency to remember their roots and what it felt like to be a start up or modest business looking to grow. A small digital agency may more easily understand your circumstances.

 

Do they work with other small businesses?

Is the digital marketing agency you’re considering happy working with small businesses or do you get the sense that they’d prefer larger clients, but won’t turn down the business. One good indication is the seniority of the people they assign to your account. Are they letting your account be “practice” for their junior staffers?

 

Are they responsive and empathetic?

Are they overwhelmed with too much business? This can be true of any size digital agency. Do they get back to you quickly? Are they able to turn around projects or make changes to your digital marketing quickly? Will they be proactive in bringing you new ideas and in analyzing your data analytics on an ongoing basis so adjustments can be made to optimize your results?

 

Do they have helpful knowledge beyond just digital marketing? 

As a small business, you may have issues that a good referral could help you address. Additionally, they should want to understand all aspects of your business, not just the front-facing portion.

 

Are their costs a good value that will allow for a strong return on investment for you?

Are the fees from the digital marketing agency reasonable so that combined with the hard advertising costs there is still room for a profit based on the business that they drive to you?

 

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Digital marketing agency

How to Know It’s Time to Use a Digital Marketing Agency

If you’re trying to handle your digital marketing in-house you may be experiencing some pain points. Here’s when to know it’s time to use a digital marketing agency:

  • The person that’s in charge of it is burdened with so many other marketing-related tasks he or she doesn’t really have time to monitor analytics. In digital marketing, you can’t just set it and forget it. Banner ads have a lifespan and at some point, have a diminishing return. Someone needs to be focused on your digital marketing and checking to see which ads are working – not just generating clicks but leading to conversions. A digital marketing agency like Spot Color Marketing will have someone focused on your account.
  • If analytic data is collected, relevant changes are not made in response to it. Simply collecting the data and putting it into a report isn’t enough. You need someone working to keep the ad messaging fresh and relevant when the numbers say it’s time to update it. An agency can also help test various approaches to compare results and help your ads be optimized for sales.
  • Ongoing support of SEO efforts is lagging. Better Search Engine Optimization will lead to lower digital marketing costs. An agency can provide support in this crucial related area and not just lower your PPC individual ad costs, but perhaps help you lower your overall PPC budget as your organic search results improve through directory listings, fresh regular relevant website content, website optimization and more.
  1. New opportunities in digital marketing are not being explored. Is your marketing person keeping up on new opportunities? If you’re a retail location, have they explored geofencing and/or polygoning? New and more targeted ways to reach potential customers are constantly being developed and if you’re not aware of them, you could be missing out.
  • Competitive analyses are not being done on a regular basis. You may see what your competitors are doing in traditional media, but you may not be aware of all their online activities. Regular analysis of your competitors is crucial to understanding what keywords are working for them, if/how their strategies are changing, and how you can best compete and beat them.
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