Is a full-service digital marketing agency right for you? Let’s look at some considerations:
Is your marketing currently being handled by yourself, perhaps with an employee assisting and then with some of it outsourced? What kind of efficiencies are you losing and what kind of in-house time that could be more profitably allocated to focusing on operational/expansion efforts?
Are the people handling the different aspects of your digital marketing all experts in their part of it? Digital advertising? Content creation? SEO? Website development? Email marketing? No one person can keep up with all of this and keep abreast of all the changes happening in the industry at the same time.
Is there coordination between all the different aspects? For example, are there regular blogs being written for SEO and utilized to solicit backlinks (valuable for SEO) that are also linked to for social media and potentially referenced in emails as well?
Is there time to really dive into analytics to understand the customer journey, how well each marketing avenue is working, and what tweaks need to be made at each juncture to increase sales even more? A full-service digital marketing agency understands they will be judged on the metrics that are reported from each aspect of the marketing they are doing on behalf of your business.
With a full-service digital marketing firm the primary focus will be on getting the best results for clients so their efforts do not come after they work on other responsibilities first. That way you can rest assured that your marketing is a top priority and not an afterthought.
A full-service digital marketing agency can save you money. Not only will they understand how to maximize your messaging and money, with the right level of Search Engine Optimization and an understanding of long tail keywords, bid amounts on Pay Per Click advertising will drop significantly. Strategic long tail keywords will also allow you to target more effectively, increasing your conversions vs. just initial impressions.