We recently sat down (virtually) with Spot Color Marketing founder and CEO Nicole Weber to get her thoughts about the current situation in regard to digital marketing. Here’s what she had to share.
Q. Spot has really established itself as a top digital marketing agency in the Portland and Palm Springs area and beyond. Can you tell us how long Spot has been operating and what prompted you to start it?
A. I wanted to create a digital marketing agency to help businesses take advantage of what was really a strong, emerging advertising and marketing option 20 years ago. So I started Spot and surrounded myself with other really talented professionals. We were also pioneers in working remotely, as it has been a way to team up with team members who have the most relevant experience without needing to be tied to a physical location. It also means that client fees don’t go to help pay for overhead – they go right into services. And it’s also an advantage for clients because we’re well equipped to work with your team no matter where they’re located. Others are doing it out of necessity now, but we’re very experienced with it and have all the right tools in place.
Q. As far as digital marketing agency services, what do you offer your clients?
A. We can add to a client’s existing efforts or create a comprehensive program for them with components including creating/enhancing/updating their website, search engine optimization, listings management, content creation, social media content and strategies as well as the strategy, design, and placement of ads for Pay Per Click and banner ad campaigns. We also have a lot of experience with some of the newer options like geofencing, retargeting, and precise mobile polygoning, where an online banner ad continues to follow a customer even after they have left a specific geographic area and you can receive detailed information about them.
Q. We have to ask the question – what has changed for clients with the current situation?
A. In the digital world, there’s actually a silver lining with people spending so much more time on their digital devices. Now is a great time to create and refine programs to stay in touch with current customers and find new ones. As details like delivery, hours, and services stay in flux, it’s also crucial for businesses to stay up-to-date with information so they make it as easy as possible for customers to buy from them.
Q. There are a lot of digital marketing agencies now, what makes Spot different?
A. We are very customer-centric and transparent. For example, we don’t hide our PPC management in a client’s total cost and just promise a certain number of impressions. We are also a full-service agency so, in addition to digital marketing, we can assist with branding, logos, traditional media advertising, public relations, graphic design for collateral and packaging, in addition to digital marketing agency services. It’s so much easier to have an integrated, consistent business development strategy when all the pieces are being coordinated and handled by a single entity with a real depth of experience in all of them.