LinkedIn is becoming an increasingly important tool to build your company’s brand. Remember that Spot Digital Marketing’s social media management services are always here to help – just call us at 503.477.4355 to learn how we can help your brand’s online presence take off. We’re currently working with a number of businesses on enhancing their LinkedIn practices. In the meantime, read over these LinkedIn marketing priorities for 2019 from Andrew Hutchinson of Social Media Today to see if your brand is on track!

“Are you planning to make LinkedIn a focus of your digital marketing efforts in 2019?

For those that are looking to get more out of the professional social network, it can be helpful to know what others are doing on the platform, and what they’re looking to achieve with LinkedIn’s tools. That’s the focus of this new infographic from LinkedIn – the platform recently surveyed its members to get more insight into expectations, priorities and more, related to platform use.

There are some interesting insights here. The questions are obviously LinkedIn-specific, but it’s worth noting the most popular topics (the platform’s ‘Matched Audiences‘, which combines your data with on-platform insights, is a key focus) and what other marketers are using LinkedIn for.

You can read LinkedIn’s full report here, or check out the graphic below.”

All credit to Andrew Hutchinson of Social Media Today. Please find the original posting here.