Marketing plans (how) and strategies (what) are important for new and established businesses alike. For the new business, it’s pertinent to map out how and what you are going to accomplish as it pertains to attracting prospects and closing them as clients. For the established business, you’ve probably taken a whack at a marketing plan or strategy. What were the results? It’s so important, and easy with social media, to monitor traffic to your site, and track the quality of your strategies. Are you creating work that is not giving you results? Even worse, are you not doing anything at all? Spot likes to cut out the things that don’t work and learn from the things that do, and to make them even more efficient in your return. We craft plans and strategies for your team to execute or we can execute for you. We can also build plans and strategies that are a hybrid of the two. Let’s face it, time is money. Wouldn’t it make sense to invest in a plan with veterans in the realm of marketing?
These are some of the important questions that we ask or you should ask your team:
- What are your business goals?
- Who is your ideal customer?
- What does an optimal transaction look like in your business?
- What are you doing now to attract your ideal client?
With this information and more, we create a plan or strategy that makes sense for your business. Our marketing plans typically cover an 18-month calendar. Our strategies map out the tools you use and the means in using them that maximize your return. With the up-front good effort in working with Spot, your return ends up being high quality leads who become great clients. And, guess what? The best clients refer others that have similar profiles! Once you have referrals from your best clients, you’re really enjoying your work. Contact Spot today to get started with a marketing plan or strategy for 2016.