Type of Site:
Ecommerce site focused on selling name brand outdoor clothing, gear and accessories.

The Situation:
Eagle Eye Outfitters sells outdoor clothing, gear and accessories for men, women and children through their retail location in Dothan, AL and recently upgraded by introducing a new website and
ecommerce platform through Magento.

SEO- Their overall web content and web portfolio was missing key SEO applications both on site and off site. Their on-page SEO for over 6,000 pages was missing meta-title, image and description data for both the page and the media assets in it. The initial audit produced 4,668 errors that related to on-page SEO and showed a low # of overall online content such as backlinks and other external resources.

PPC- They needed a strategy and the application of, for a successful PPC campaign that paid off in the short term as well as continued long-term growth and ROI’s.

The Solution:
SEO- Spot Marketing introduced an organic SEO strategy that started with building quality backlinks in bulk and applying on page SEO techniques that focused on industry compliant formatting. Backlinks build your site’s reputation with search engines. Keyword research and list building are done first and those lists include hundreds of keywords and phrases identified as the most valuable, based on brand and revenue. These were included in the organic campaign which consisted of press releases, blog sites, social media, social bookmarks and articles.

PPC- Spot Marketing used a strategy of dynamic ad campaigns targeted to their individual categories following the structure of the website and highlighting over performers as the campaign progressed past 7 days. Dynamic ads are smart ads which allow individual inventory items to be shown in ads when a user’s search criteria matches the PPC campaigns content. Continual optimization every week on shopping campaigns is critical to its success.

The Results:
In 2 months of introducing and optimizing the Paid Search and SEO strategy, the Spot team has achieved amazing results from June 2017 to July 2017