Cook & Love Shoes

50% Increase in Web Traffic | 300% Increase in Online Sales

Overview

Cook and Love Shoes is a family-owned business committed to making every woman feel cute, comfy and confident in her shoes. Open since 1925 with locations in Memphis, Nashville and Jackson, Mississippi, their mission is to offer a high-level experience to each customer who visits their stores or shops online.

Objective

The Cook and Love family wanted to update the company’s image to appeal to a broader audience, bringing in new online and brick and mortar customers. The goals were to increase website traffic, boost online sales and build a younger customer base, all while continuing to provide an excellent experience for their loyal customers.

Challenge

In the days of Amazon, Zappos and Shoes.com, Cook and Love faces stiff competition. Spot Color wanted to help Cook and Love establish a recognized and trusted name so customers would be happy to rely on their online presence to purchase shoes. Additionally, Cook and Love’s new website, marketing content and branding needed to appeal to and drive traffic from their three different geographical locations.

Strategy

Spot Color rebranded the company with a new logo and style guide that uses fresh, bright colors and an inspired, modern look, to appeal to younger audiences.

With this new branding package, we designed an original, modern website and then launched a targeted content marketing campaign to fill the site with meaningful and relevant messages. Our weekly blog posts focus on fashion, creativity, and fun, appealing to Cook and Love’s new audience.

With a great brand, new site and fantastic content ready to go, we implemented targeted SEO tactics to further increase traffic to the site. Keyword research determined relevant terms for the three different geographical markets Cook and Love serves. Through our research we found that local markets drive the most traffic to Cook and Love’s site, so we worked on building links and authority in the Memphis, Nashville and Jackson markets.

Results

The results of our work were immediately noticeable. Visits to Cook and Love Shoes’ website increased by 50% right away and those extra visits increased sales. Within months of starting our campaign, Cook and Love’s online sales increased 300%, generating thousands of dollars in revenue. Cook and Love’s new site is getting attention from online shoe lovers and bloggers, generating interest with the younger audience that Cook and Love is targeting.