Google: Facts (not links) are the future of PageRank

It’s been a year since marketing agencies started hearing buzz about Knowledge-Based Trust, a Google research paper outlining a proposal to score web sites according to the accuracy of facts. It didn’t take long for Knowledge-Based Trust to earn the nickname the “Truth Algorithm” due to its method of assigning a “Trust Score” to filter sites with erroneous or misleading information.

While the title of this post may be a little misleading (“Trust Score” plummets), the paper at least hints that trustworthiness might help sites rise in Google’s rankings if the algo begins measuring quality score by facts, not just links and content.

Here’s the problem: The internet is famous for gossip, untruth and misdirection. Discount Viagra websites make the front page of Google, and gossip sites touting “news” stories are a dime a dozen.

Google currently measures incoming links to a web site as a factor for ranking. Sites with lots of backlinks (among other factors) are ranked higher. The problem with this method is that it can be gamed to make websites like those mentioned above rise in rankings.

Now Google is testing a method to measure the trustworthiness of a site, rather than (solely) its inbound links and content. The model measures sites based on the number of incorrect facts. The outcome is a “Knowledge-Based Trust score”.

Currently, links are a huge reputation signal implying authority. Knowledge-Based Trust may be a direction the algorithm is heading in, focusing more on veracity of content and less on link signals.

As part of its discovery, the team: “…evaluated each website according to the following 4 criteria”:

  • Triple correctness: whether at least 9 triples are correct.
  • Extraction correctness: whether at least 9 triples are correctly extracted (and hence we can evaluate the website according to what it really states).
  • Topic relevance: we decide the major topics for the website according to the website name and the introduction in the “About us” page; we then decide whether at least 9 triples are relevant to these topics (g., if the website is about business directories in South America but the extractions are about cities and countries in SA, we consider them as not topic relevant).
  • Non-trivialness: we decide whether the sampled triples state non-trivial facts (g., if most sampled triples from a Hindi movie website state that the language of the movie is Hindi, we consider it as trivial).

The research paper goes on to explain five reasons why KBT isn’t yet ready to go live. What will happen once the team solves the five outstanding problems? As a Portland marketing agency, we will watch and report back… But watch out TMZ.

Can’t figure out what the heck this article is about or why it should matter to you? Call, click or come into our office and we will walk you through the details and how an updated marketing strategy will boost your bottom line.

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The Importance of Mobile Optimization

Mobile OptimizationMuch of our world today exists on our phones. It is where you receive news updates, manage your bank account, shop for new biking gear, and even look up your strange ailments of that day. Many companies have already made their websites mobile-friendly, easy to use and accessible on-the-go. If your company hasn’t, you are missing out…

The benefits of mobile optimization are uncanny and include increased sales, improved user experience, increased number of clientele, and more. It also gives you a leg up over your competitors, who may have not taken advantage of mobile optimization yet. Converting your website to be responsive on mobile devices provides your clients the possibility of browsing, buying, and sharing your mobile website while at the dentist, on the bus, at the dog park, or in any other location.

How many times have you come across a site where your finger is moving in a figure eight in order to view the entire web page? You have to move the screen up, down, sideways, and diagonally just to find the company’s contact information. A perfectly functioning website on your desktop does not automatically function correctly on a mobile device. If your website has not been converted to being mobile-friendly and your call-to-action is nowhere to be seen, no further effort will be taken to search the site and a potential customer has been lost.

Do not let this happen to your business.

As a digital marketing firm, Spot Color Marketing specializes in mobile optimization, allowing your company to be digitally flexible and adaptable. One of the most important aspects in marketing your company is to be aware of the ever-changing digital world. Consumers want quick, easy, and efficient service, and mobile optimization provides that for them.

In the next year or so, most, if not all website browsing will be done via smartphones and tablets. If your company’s site is not mobile-friendly, then it is time to act.

Spot Color’s Part

Through SEO (search engine optimization) strategies, Spot Color will work closely with your company to create a highly optimized and well converted website that search engines favor. Thus taking your company to new heights by increasing website visits, customers, sales, etc., and spreading your company’s name through the mobilized internet.

Join the movement, mobilize your company now and be accessible anywhere, anytime.

Contact us at spot@spotcolormarketing.com, or call (503) 477-4355.

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Successful SEO Strategy and Implementation

SEO Strategy

Want your business to be found online? Spot Color Marketing can help!

SEO, or Search Engine Optimization, is the technique used to get your business noticed on search engine websites such as Google. Increased website traffic and company growth are only a few of the profitable benefits SEO can provide for your business. Various techniques and strategies can be used in order to improve a website’s rankings.

Spot Color Marketing provides a choice of three different packages for their clients

– Silver

– Gold

– Platinum

These multidimensional packages include Meta Optimization, Title Tag Optimization, Content Optimization and much more. You may be wondering how these three key elements contribute to SEO…

Meta Optimization relies on keywords to keep your business relevant and present on search engine sites.

Title Tag Optimization helps to summarize your websites purpose in a short, effective manner. This is what people see, and should be inclined to click on, when they perform a Google search.

Content Optimization is important for search engine favorability. The content on your website should be concise, straight forward, and geared toward the desired audience.

An effective SEO implementation is not a one-time renovation process, many tweaks and updates are continuously needed to ensure full, profitable search engine optimization.

Sound daunting? Not to us…

Though this process may take some time and patience, the benefits are immense. When we have partnered with you,we take full responsibility for reporting and will continue to optimize your web pages as needed. This refining process is what increases your businesses growth and helps you to stay noticed and relevant through any changes that might occur.

Our clients have already begun to reap the benefits and the results of our work were immediately noticeable…

Cook and Love Shoes had a 50% increase in web traffic and a 300% increase in online sales.

Join the Movement!

We provide general pricing as well as specialized packages for competitive markets. Give us a call for a free consultation today (503) 477-4355, or e-mail us at spot@spotcolormarketing.com.
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