Written by Spot MarketingJuly 25, 2017

Update Your Website’s Security, Get a Boost in Search Engine Results

SSL Security

SSL + Security: Updating your SSL Security

Having a quality website is vitally important for business owners today. If you are an entrepreneur, you probably have performed a thorough evaluation of your site.

Is it easy for visitors to navigate and find what they need? Does it do an effective job of promoting your business and its offerings? Is it updated on a regular basis, both to provide up-to-date information and also capitalize on the current digital marketing trends?

All of these questions can be rendered moot, however, if your site is not secure through an SSL. Short for Secure Sockets Layer, an SSL on your website uses public-key encryption for any session between your server and a client. When established, this SSL link protects all the data of both your business and your customers exchanged during an online transaction.

Not only does an SSL connection keep your customer’s data safe, but Google has made having one a requirement. As of January 2017, sites without an SSL are labeled “unsecured” by Chrome. This can turn away potential customers who may be fearful of entering personal information like credit card numbers.

What’s more, Google now gives a slight ranking boost to sites with a SSL 2048-bit key certificate. An SSL certificate doesn’t get your site the same rankings boost as high quality content, but having one certainly can’t hurt.

To create an SSL connection for your site, you must first buy an SSL Certificate. These certificates are purchased from third-party companies known as certificate authorities, to which you submit a Certificate Signing Request (CSR).

After you provide details verifying your identity, as well as the identity of your company and website, whatever certification authority you choose will issue an SSL Certificate. The certificate can be issued only to a company or an individual who agrees to be legally accountable for the website.

Obtaining an SSL is important, but it is just as crucial to keep your SSL up to date. Updating your SSL security helps guarantee that the encryption protecting your site remains current and strong. Without these updates, your site can become vulnerable to hackers and other potential computer crimes, jeopardizing the data of your consumers, your business and your reputation.

SSL security is one of the most important aspects of your business. Spot Color Marketing can manage any aspect of the process for you — whether you are seeking a new SSL Certificate, need an update, or desire an overall upgrade in SSL security to a 128-bit encryption key.

Spot Marketing is a Google Certified Partner and based in Portland, OR. We’re considered a premier digital marketing agency with clients Nationwide. If you need a new or updated SSL Certificate, contact us by calling (503) 477-4355 or email us at spot@spotcolormarketing.com.

Spot Color also offers comprehensive branding, marketing and technological services. See our portfolio at www.spotcolormarketing.com.

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Written by Spot MarketingApril 7, 2016

Why You Need Data Storytellers

Measurement tools are critical in evaluating the success of a campaign. The numbers are the evidence, but what’s evidence without an interpreter. This is where the data storyteller comes in.

Data storytellers take the information from the measurement tools and provide strategic recommendations. They use their insights to pick apart the data and find solutions and answers that will produce results.

The information is essentially useless without somebody that can pick it apart and figure out what the results mean and provide the solutions. Data storytellers will provide the strategy. Narrative is simply the way we take complex information and make sense of it. The levels of marketing that take place to derive finalize summaries are necessary and profound. As a data storyteller the goal is to explore the data, visualize and draw conclusions.

When somebody is presented with the information, “Our sales dropped 5 percent the past three months,” there is probably a reason and a solution. From that, a data storyteller might say, “Our sales dropped 5 percent because it was the winter time and people are not purchasing sunglasses at full price during the winter months. Next winter we should have a promotion for discounted sunglasses. People will then continue to make the purchases and we will remain relevant through the year.”

It may seem obvious to derive a narrative from the data, but to many data analysts it’s not obvious at all. The depth of information that can be found through measurement tools tells us how many people are consuming the content, what they are doing with it, and whether or not they like it. This information is crucial but knowing the information is just the first step. Analyzing, interpreting and finding a solution from the data is what brings it to life.

If you feel as though you could use some help analyzing and interpreting your marketing efforts give us a call! We can be reached at 503-477-4355, or give us a visit online @www.spotcolormarketing.com

 

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