Why is December the most important time of the year for a company?
It’s not for the reason you think – your last chance to maximize sales and close the year out strong, although that’s crucial as well.
It’s the most important time because it’s when you should be devoting as much time as possible to reviewing the results from the year and planning your marketing for the following year.
Too often businesses just coast on autopilot and keep the same plans as the previous year because they don’t make the time to really evaluate them and make changes.
What worked? What didn’t? What new options are available? Has the creative gotten stale? Are there new products or services that need to be highlighted? Are there expanded audiences you should be reaching?
All these questions need to be posed and answered. Only with comprehensive strategic planning and evaluation (not just at the end of the year but throughout), can you maximize your return on investment from your marketing efforts.
And since marketing and branding drives your business, it should be the priority all the time, not the afterthought that many make it. It’s easy to let day-to-day operational duties and issues preempt the time that could be spent on marketing. If that’s the case for you, perhaps it’s time to consider working with a firm that can help examine your past year’s efforts, help you objectively evaluate the results and messaging, and then present you with a fresh look – keeping what worked and presenting some options that will be a better and more effective use of your marketing dollars.
And speaking of marketing dollars – how do you decide what to spend? Is it an arbitrary number? Is it a percentage of your gross sales? Is it as little as possible without considering what effect a bigger budget could have on sales? Is it balanced with other efforts through social media and branding through added value and customer service efforts?
All of these components can be evaluated by an experienced agency like Nug, which can do a comprehensive review and present you with a coordinated, integrated marketing campaign that will amplify your message and amortize the cost for elements across multiple channels.
Contact us today so we can get to work making 2022 your best year ever!