If you haven’t yet incorporated location-based advertising with geofences or geotargeting into your online digital marketing, you’re missing out on the opportunity to really fine tune your preferences and add to the efficiency and effectiveness of your targeting.

If you have a brick and mortar location, not only can you serve up ads to potential customers to entice them to visit, you can also “fence” around your competitors to ensure potential customers know they have a choice.

If your business is online, you can identify potential customers by geographically-based likelihood, like around gyms if you have a health-related product or service, or in upscale neighborhoods if your product or service has a high price point. You can also choose cities or states combined with your demographics where the likelihood of reaching customers open to your offer reside. Urban vs rural, big city vs small city, conservative vs liberal. The point is, almost every product or service has a geographic component that could be combined with existing demographics to create even more targeted marketing with location-based advertising with geofences.

Location-based advertising with geofences basically serves up ads using GPS or RFID technology and enables software to trigger a response when a mobile device enters or leaves a particular area. That means, you can make it as detailed as you wish – use a radius, zip codes or even custom draw a map to stay within certain “boundaries” like freeways.

Companies like Uber, Amazon, Starbucks and others are employing this location-based marketing tool and you can as well, no matter what the size of your business. You can send a text message, email alert or app notification.

If your business has an app, your customers can opt-in and receive notifications like coupons, offers and deals. Texts are possible as well as social media ads or pay per click ads.