People don’t talk about it as much as PPC of website optimization, but your online listings in the various directories are a crucial component for your digital footprint. What do people see about your business when they go to Yelp? What if they ask Alexa for a nearby business that offers what you do? Driving and want to see businesses through MapQuest? If you’re not listed or your listing is not accurate, you’re missing out.
Not only do all your listings need to be claimed, but you also need to make sure they are all consistent and that important information like hours are kept up-to-date. Not only does this provide accurate information for current and potential customers, it adds to your local Search Engine Optimization.
A company like Spot Color Marketing that can create comprehensive listings for you with your business information, logo, photos, etc. where applicable, will help ensure you’re not missing any piece of the online puzzle. And with more than 80 different directories in the United States, it’s a huge undertaking to find them all yourself and try to keep them accurate.
Spot can even make your business voice search ready, with automatic distribution of the information to Amazon Alexa, Apple, Bing, Google, and more. This gives you a huge and immediate boost in local ranking, search, and reach!
Then as things change for your business such as hours, or new products/services, all the directories can be updated on a regular basis. A monthly report will show you what’s being done and the search analytics around your directories. Messaging through them will also be enabled so members of the public can reach out to you through the ones that offer that service such as Yelp.
Here’s a partial listing of the directories we work with: Banks.com, LocalPages, Instagram, Facebook, Superpages, D&B Database, ShowMeLocal, GoLocal247, ChamberofCommerce.com, TripAdvisor, Postmates, Top Rated Local, Amazon Alexa, Foursquare, Yelp, Citysearch, Apple, Yahoo!, Waze, Google My Business, Nextdoor, Snapchat, White & Yellow Pages, Uber, TomTom, Bing, eLocal, MapQuest and many more.