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Targeting keywords in your blogging strategy

Achieving a high rank in search engines should be the goal of every business with a website. And since that should be every business, it’s crucial that all aspects of your website be optimized.

But let’s start at the beginning – what are keywords?

They’re the words we speak or type when we’re looking for something. It can be just a single word or a phrase or just a list of words. Long-tail keywords are those with more than one word.

Search engines want to give people the best reply to their query so it pulls those websites that seem to answer the question best. And how does it know? It knows because:

  1. Those websites load and function great on all devices
  2. The headlines have those keywords
  3. The images are described in tags with those keywords
  4. They have a lot of those same words in their content
  5. There is a lot of new, relevant content being added
  6. The website is linked to from a lot of other reputable websites (backlinks)

Let’s concentrate on #5 for a minute. Much of the new, relevant content on websites comes in the form of blogs. The sole purpose of blogs should be to answer questions customers or potential customers might have, as well as provide more in-depth information on your products or services. But your ulterior motive should be to use the keywords you are targeting with enough frequency to add to your credibility as a reliable source for questions that include those keywords.

Your list of keywords can start with the obvious ones related to your business. It can be expanded with terms related to your business but not exclusively about it. If you have an insurance company, you can have terms about insurance, but also financial well being, trusts, wills and other related subjects.

You won’t use all of them when writing a blog – just focus on one or two that are related. But it will give you a list of topics to work from.

And it should go without saying that the writing should stay natural and not force words into an article that seem out of place. Take advantage of the meta description – additional text that appears in Search Engine Results Pages (SERPs) and lets the reader know what the link is actually about. Try to link the blog internally – that is, if you have information about a particular product, and then you delve into an aspect of that product with a blog, use a link on your website to guide the reader to the blog. You can also link from your social media accounts to your blogs.

Sound confusing? Spot can help you implement a blogging strategy or take over the whole process if you like. Let us know if you’d like to learn more!

Spot Marketing

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