Written by Spot MarketingFebruary 20, 2015

Successful SEO Strategy and Implementation

SEO Strategy

Want your business to be found online? Spot Color Marketing can help!

SEO, or Search Engine Optimization, is the technique used to get your business noticed on search engine websites such as Google. Increased website traffic and company growth are only a few of the profitable benefits SEO can provide for your business. Various techniques and strategies can be used in order to improve a website’s rankings.

Spot Color Marketing provides a choice of three different packages for their clients

– Silver

– Gold

– Platinum

These multidimensional packages include Meta Optimization, Title Tag Optimization, Content Optimization and much more. You may be wondering how these three key elements contribute to SEO…

–Meta Optimization relies on keywords to keep your business relevant and present on search engine sites.

–Title Tag Optimization helps to summarize your websites purpose in a short, effective manner. This is what people see, and should be inclined to click on, when they perform a Google search.

–Content Optimization is important for search engine favorability. The content on your website should be concise, straight forward, and geared toward the desired audience.

An effective SEO implementation is not a one-time renovation process, many tweaks and updates are continuously needed to ensure full, profitable search engine optimization.

Sound daunting? Not to us…

Though this process may take some time and patience, the benefits are immense. When we have partnered with you,we take full responsibility for reporting and will continue to optimize your web pages as needed. This refining process is what increases your businesses growth and helps you to stay noticed and relevant through any changes that might occur.

Our clients have already begun to reap the benefits and the results of our work were immediately noticeable…

– Cook and Love Shoes had a 50% increase in web traffic and a 300% increase in online sales.

Join the Movement!

We provide general pricing as well as specialized packages for competitive markets. Give us a call for a free consultation today (503) 477-4355, or e-mail us at spot@spotcolormarketing.com.
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Written by Spot MarketingFebruary 13, 2015

Spot Color Marketing, 2014 Top 25 Digital Marketing Firms According to the Portland Business Journal

Can you spot the difference? Here at Spot Color Marketing we can. Our attention to detail and personalized communication with our clients is what helped our once small firm with big ideas grow to make those dreams tangible. Now our dream is to turn your company’s dreams into reality. Spot Color Marketing works intimately with their clients to create an effective message to attract current and future customers in order to expand your business and spread your name.

Various companies have already benefited from Spot Color Marketing’s campaigns…

  •  Ride Connection looked to Spot Color to create effective campaigns to better serve their customers and online community.
  • Cook and Love Shoes sought out Spot Color in order to redesign and liven their website, increasing visits by 50% and sales by 300%.

Spot Color Marketing’s growth extends outside the walls of the innovative office into the broader Portland Community. Their strong commitment to community involvement has given local non-profits a chance to grow as well, such organizations include Rotary Club International, Schoolhouse Supplies, and Oregon Entrepreneurs Network. Spot Color’s recently inherited, highly technical skill set from TitanCoding, Inc has allowed the digital marketing firm to tackle larger comprehensive back-end databases, as well as provide advanced technological services to its clients. Spot Color Marketing is based in Downtown Portland and works with nonprofits, start up companies, high tech industries, arts and design, and e-commerce.

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Written by Spot MarketingAugust 29, 2014

Social Media Dead Zones: Is Your Message Being Heard?

Even though it seems like everyone is on social media ALL OF THE TIME, research shows there are, in fact, times where not very many people will be around to catch your latest post. If you’re spending any amount of time curating content for your social media channels, you want to be sure your target audience is getting that information. Below is a list of the social media dead zones, by channel.

Facebook

Avoid posting carefully curated content over the weekend and from 8:00pm – 8:00am. During these times people are more likely out doing whatever they’re going to later post on Facebook, rather than looking at it.

Twitter

Save your special tweets for the next day if it’s after 8:00pm on all days or 3:00pm on Fridays. You’ll get their attention tomorrow!

LinkedIn

In keeping with LinkedIn’s professional persona, most users are not reading on LinkedIn during normal work hours, so avoid posting anything between 9:00am and 5:00pm. Also, LinkedInners drop off after 10:00pm. So post that content in the sweet spot, between 5:00 and 9:00pm.

Google+

Google demands to be heard most of the time, so the only times you should avoid posting here are in the early AM and early evening.

Pinterest

Pinners are not active during normal working hours. Save those precious pins for late afternoon and evening.

Tumblr

Apparently reading blogs usually happens after work, so release those posts at or after 4:00pm.

Hopefully you know your audience well and have figured out when is the best time to engage with them. If not and you’d like to learn how, give the Spot social media team a call today!

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Written by Spot MarketingAugust 15, 2014

Are You Really Engaging with your Audience on Social Media?

Business owners today know that social media can be a valuable tool for building brand awareness, increasing consumer traffic and engaging in conversations with their clients and customers.

What many businesses don’t know, though, are the best ways to communicate over these channels. Most companies don’t have a formalized social media strategy. They start posting, commenting, and liking on a whim. Maybe they’ve seen some results, maybe not, but most likely, they’re just not sure. We find that when our clients plan and utilize social media like any other aspect of your marketing plan, they are able to connect with their target audience with dramatically higher success rates.

There are plenty of things to think about when creating a social media strategy, and the following questions can help get you started in the process.

  1. What business objectives are you trying to achieve through social media marketing?
  2. How effectively are you currently achieving those objectives?
  3. Who is your social media target audience? Is it the same as your walk-in or website audience?
  4. How effectively are you targeting this audience? Do you know what they want to talk about on social media?
  5. What social media tools are you using? Did you know there are tools to automate the content curation?
  6. What is the current content published on those social media channels?
  7. Is your target audience engaging with this content?

The Spot Color Marketing team members are experts at creating and implementing social media strategies that get results. We tailor plans for each business that include a posting calendar, topic generation, and can even curate and manage your social media content for you. Give us a call and let us get you in shape for the social world.

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