Written by Spot MarketingApril 20, 2016

Grow Your Business Through Marketing

If you are looking to grow your business, getting new leads from targeted customers that are looking for your exact products and services is the way to go. It doesn’t make much sense to have a great product or excellent service if no one knows about it, or no one can find your business when they do a search online.

Let your clients, and potential clients, know what you have to offer. This video and content below are a few of the things that Spot has been doing to get the word out about our services….and it is working wonders.

 

 

Newsletters: A very simple way to reach potential clients and remain on their radar. Newsletters allow you to connect to a large number of people and track how they are responding to your message. We suggest that if you decide to send out newsletters to shoot for one every 2-3 weeks. This seems like the sweet spot that probably won’t be too aggressive but enough to keep your business in people’s mind.

Blogs: While it may not seem like you have time to consistently put out blogs, content can be another way to grab people’s attention and eventually raise the SEO of your website. Companies with ten employees or less that publish 11+ posts per month have almost three times more traffic than companies that publish 0-1.

Social Media: This may seem like a no-brainer, but social media can be a very cost-effective way to advertise to potential customers and clients. Also, through social media businesses will retain more clients. Connecting to clients and giving them an easy way to give feedback is essential. Not only will companies have a face and platform for clients but the posts will lead to conversions. If people find your posts intriguing, they can become one step closer to becoming a partner or client with the click of a button.

Videos: Let’s be real, people prefer hearing information over reading in the modern age. While content is necessary and many people still read it, videos are becoming the go-to. Video marketing is on a huge rise and isn’t going anywhere but up. In fact, including a video increases the click-through rate by a massive 65 percent and reduces unsubscribes by 26 percent.

Those are just a few things we are improving at Spot Color Marketing to enhance the marketing of our own brand. We would love to hear from you about your marketing efforts, give us a call at 503-477-4355, or visit us online @www.spotcolormarketing.com.

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Written by Spot MarketingFebruary 20, 2015

Successful SEO Strategy and Implementation

SEO Strategy

Want your business to be found online? Spot Color Marketing can help!

SEO, or Search Engine Optimization, is the technique used to get your business noticed on search engine websites such as Google. Increased website traffic and company growth are only a few of the profitable benefits SEO can provide for your business. Various techniques and strategies can be used in order to improve a website’s rankings.

Spot Color Marketing provides a choice of three different packages for their clients

– Silver

– Gold

– Platinum

These multidimensional packages include Meta Optimization, Title Tag Optimization, Content Optimization and much more. You may be wondering how these three key elements contribute to SEO…

–Meta Optimization relies on keywords to keep your business relevant and present on search engine sites.

–Title Tag Optimization helps to summarize your websites purpose in a short, effective manner. This is what people see, and should be inclined to click on, when they perform a Google search.

–Content Optimization is important for search engine favorability. The content on your website should be concise, straight forward, and geared toward the desired audience.

An effective SEO implementation is not a one-time renovation process, many tweaks and updates are continuously needed to ensure full, profitable search engine optimization.

Sound daunting? Not to us…

Though this process may take some time and patience, the benefits are immense. When we have partnered with you,we take full responsibility for reporting and will continue to optimize your web pages as needed. This refining process is what increases your businesses growth and helps you to stay noticed and relevant through any changes that might occur.

Our clients have already begun to reap the benefits and the results of our work were immediately noticeable…

– Cook and Love Shoes had a 50% increase in web traffic and a 300% increase in online sales.

Join the Movement!

We provide general pricing as well as specialized packages for competitive markets. Give us a call for a free consultation today (503) 477-4355, or e-mail us at spot@spotcolormarketing.com.
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Written by Spot MarketingFebruary 6, 2014

Social Media for Small Businesses: 101

Facebook, Twitter, LinkedIn…oh my! With the abundance of social media platforms to choose from, it can be confusing to know when — and what — to post for your business. Though there is contrasting information everywhere, Spot Color would like to share posting guidelines we (generally) live by.

1. Facebook

How often should I post? Research suggests posting to Facebook 1-4 times per week. You will increase likes with one post a day, yet you will lose engagement if you are posting more than once a day. Apparently users like to know you’re there, but not barraging them with information. So save your daily post for something worthy. Quality of posts is more important than quantity.

What time should I post? Facebook tends to have the most observers during the work day (next blog post: How to Increase Productivity perhaps?) but there is a definite spike in user activity around 7:00 p.m. With that in mind, we suggest posting around lunch time and right after rush hour.

What should I post? We like to break topics down into categories. Though this scratches the surface of an endless realm of posting possibilities, we feel that if you’re within these guidelines, you’re probably on the right track.

  • Links to Products: Be sure to include a photo of the product and a reason why your reader should care about it. This could mean an anecdote, product history, trend data, etc. Be sure to post only the cream of the product crop or your readers will be annoyed that the only thing you seem to be communicating is “buy, buy buy.”
  • Links to Outside Articles: By linking to articles that discuss current events, trends, history, or what-have-you, you can offer your customers a glimpse into the soul of your organization. For example, you sell shoes, so you post an article about what the ladies were wearing 60 years ago and what aspects of those styles have remained timeless. Pair it with side by side photos of styles that have survived the ages.digital marketing
  • Something Funny: Unless your product or service is no laughing matter, don’t be afraid to show your company’s lighter side. For example, you are an IT firm and you post this:
  • Shout-outs to Friends & Followers: It’s always nice to know you exist. Friend some of your Facebook “likes” and mention them in posts where you can. For example, you have a sale in-store, snap photos, tag them and post. Voila! Your customers feel you value them as individual people.

2. Twitter

How often should I tweet? Research says you should tweet 4 – 5 times per day. If this is too hard to manage, shoot for at least once or twice per day.

What time should I post? 

  • The highest percentage of retweets happens around 5 p.m. EST
  • The highest percentage of people who click on links happens between noon and 6 p.m. EST
  • Twitter usage spikes towards the end of the week and on weekends.

What should I tweet? Because of the 160 character limit, tweets should be quick shout-outs or retweets, links to relevant articles that share something in common with your company, and to announce sales, promotions or events.

3. Pinterest

Visuals are everything here. This would be a great place to post interesting product shots. Make sure to use accurate descriptions and integrate keywords.

4. Instagram

Instagram is the place to highlight the people of your company and their lifestyle. You want to show who your company is. Take shots of products in the warehouse, or an employee putting something out on a rack. Maybe snap a photo of the “lunchers” in the break room. However, Instagram is for the young and filtered; if you work in a dingy basement, perhaps skip posting the work environment on this social media site.

5. LinkedIn

Posting on LinkedIn is less important than making sure your company page is up-to-date. Be sure to upload your logo, accurately and thoroughly describe your services and update important information that changes.

Most importantly… your social media platforms should speak to your company’s values and let your customers and clients know you want to engage in conversation with them. An interesting stream of information might just be the thing to set you apart from your competitors.

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