Written by Spot MarketingFebruary 13, 2015

Spot Color Marketing, 2014 Top 25 Digital Marketing Firms According to the Portland Business Journal

Can you spot the difference? Here at Spot Color Marketing we can. Our attention to detail and personalized communication with our clients is what helped our once small firm with big ideas grow to make those dreams tangible. Now our dream is to turn your company’s dreams into reality. Spot Color Marketing works intimately with their clients to create an effective message to attract current and future customers in order to expand your business and spread your name.

Various companies have already benefited from Spot Color Marketing’s campaigns…

  •  Ride Connection looked to Spot Color to create effective campaigns to better serve their customers and online community.
  • Cook and Love Shoes sought out Spot Color in order to redesign and liven their website, increasing visits by 50% and sales by 300%.

Spot Color Marketing’s growth extends outside the walls of the innovative office into the broader Portland Community. Their strong commitment to community involvement has given local non-profits a chance to grow as well, such organizations include Rotary Club International, Schoolhouse Supplies, and Oregon Entrepreneurs Network. Spot Color’s recently inherited, highly technical skill set from TitanCoding, Inc has allowed the digital marketing firm to tackle larger comprehensive back-end databases, as well as provide advanced technological services to its clients. Spot Color Marketing is based in Downtown Portland and works with nonprofits, start up companies, high tech industries, arts and design, and e-commerce.

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Written by Spot MarketingJune 20, 2014

Can Clean Web Design Increase Conversions?

Paired with content, we think so.

The hottest trend in web design these days is clean, flat design. Crisp interfaces and smooth modern lines are catching readers’ eyes and expanding businesses’ audiences.

Who knew that simplicity could be so compelling? We’re convinced that this pleasant, minimalistic style is here to stay, and here’s why.

Content is King.

We’ve all heard this phrase before, but it has never held more meaning than right now. A simple web design means that your readers can focus solely on your message, without being distracted by cluttered images, gradient backgrounds or fancy JavaScript effects. A simple design means that content can be the king of your marketing budget, too. Simple designs are easier to create, which means more of your resources can go towards creating fantastic content for your audience.

Content is Everywhere.

Your readers encounter information everywhere they turn. There is so much information out there that it can be a little overwhelming at times! Thankfully, there are plenty of tools out there to help us sift through all that content. Whether your readers are encountering your messages on Twitter, Facebook, Feedly or even iTunes, odds are they’re not reading it on your website. Using a clean web design helps you make sure your message is the most powerful thing you communicate. You can’t fall back on a fancy design or cool effects to pretty up your words. Your message stands on its own.

Content Makes a Difference

Nothing propels people into action like an inspiring message, and while it may be true that a picture is worth a thousand words, an inspiring photo is nothing without a call to action. Your words are going to be what make the difference between a passing viewer and a converted customer. Those potential customers want to know what you have to say. Don’t make it harder for them by obscuring your message with a complex design.
Today’s marketing world is ruled by content and it’s more important than ever that your site allows your meaningful messages to come through. Making use of a clean web design is one important way savvy businesses build and keep loyal customers.

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