Five Reasons Millennials are a Valuable Asset

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While the common stereotypes of millennials tend to be that they are entitled and unwilling to pay their dues, it’s time we put those mindsets to rest. Generation Y, those born during late 1980’s and early 1990’s, are a group of individuals that can add great value to an organization and have a powerful effect on your company’s culture. Hiring millennials is a true win-win for both parties. Companies will benefit from a less expensive extra set of hands and a fresh perspective. Millennials receive the invaluable experience they desire. Spot Color recommends you consider hiring millennials for the following reasons:

 

1. Millennials Bring Exciting Energy To Your Company

This generation is fresh out of the classroom where they gained tools to take to the workforce. They have been working on assignments that they have been waiting patiently for years put into real life experience. This is their time to shine! Millennials often come into the company filled with positivity, gratitude and enthusiasm. This is their opportunity to gain experience and prove themselves. Their willingness to learn will be noticed by other employees and provide a positive influence to the rest of the team members.

 

2. They’re Tech Savvy

You don’t know how to use a new form of technology, how to use social media platforms or what they are? They probably do. Generation Y grew up almost entirely with technology. They are the primary consumer of technology and have a serious interest in learning new ways to use it. Millennials will be likely to introduce apps, processes or software that help your company increase efficiency and productivity. Their high standards for the usability and ease of technology can also help to influence your current products and services to ensure customer retention.

 

3. They Promote Learning

Millennials are young, many fresh out of college, and understand there is a lot for them to learn. They are not just out there because they need a job, 65% of them say that personal development is the most important factor in their careers. While you’re expected to educate them about your company and the industry, you will be surprised to find out what you can learn from them. Keep in mind, their education is also, likely, the most up-to-date in the office. Hiring millennials can be an excellent opportunity for your employees to learn from each other.

  • 60% of hiring managers find millennials to be fast learners.
  • 68% of hiring managers have discovered a skill set in millennials that other generations do not have.

Oh and lastly, not only are they fast learners, they are quick to excel. 24% of millennials reported being placed in managerial positions in 2015!

 

4. They’re Self-Expressive

If the evolution of social media has taught generation Y anything, it is how to express themselves. You can thank Twitter for that. Growing up during an age when you can inform the masses of your everyday life, this generation has taken full advantage. While this may seem frightening and painful, self-expression can allow a team to bounce ideas around one another and put new ideas out there. A group of individuals who aren’t afraid to express their new ideas will translate to a welcoming dimension of brainstorming, new solutions and fresh perspectives.

 

5. They Can Act as Brand Ambassadors

As millennials engulf on their new and exciting careers, they have a growing enthusiasm within the company they begin working for. Recent grads have the influence necessary to produce a substantial network from their school alone. The positive public exposure allows an organization to engage with a number of people through your employee undertaking a brand representative role.

 

Employer’s Takeaways:

Don’t be fooled by the stereotypes of millennials. The truth is, this young generation is full of hard-working individuals with a thirst for knowledge. Hire the right Gen-Y candidate for your company and you will soon reek the benefits of a cost-effective and well-rounded employee. At Spot Color, we strongly believe an expressive employee with a fresh perspective can significantly improve a business’ culture.

 

-With these tips in mind you will go a long way to making your marketing efforts measure up and pay off. Need more help? We specialize in working on marketing strategies specifically for your industry. Give us a call at 503-477-4355, or visit us online @ www.spotcolormarketing.com

 

 

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Millennial’s Role Continues to Grow in B2B Decisions

Millennials’ purchasing power will soon exceed every other generations, and they are spearheading the buyer’s role in the B2B commerce. These individuals check their mobile devices an average of 43 times a day. Videos, visuals, and mobile sharing increasingly dictate how they find new information. If you want to develop a relationship with these potential customers, invest in this type of content that search engines and millennials give higher quality scores. Companies with insufficient online presence will lose out on this demographic.

It has become increasingly important, no matter the business, to reach consumers on the web. Business-to-business (B2B) distributors and manufacturers have been the slowest adopters of modern day digital marketing, because many of them don’t believe it is important to their business.  

89% of B2B partnerships are found by using the internet to find acceptable suitors. If that isn’t a wake-up call, maybe this will be:

For nearly two-thirds of the buying process your potential customer hasn’t even reached out to you yet. This customer is forming opinions, learning technical specifications, and comparing their options based on your online accommodations, all before even speaking with you. 

While you may still think millennials aren’t making the business-to-business decisions yet, you’re mistaken. Nearly half of all research for these purchases are done by millennials. In 2012, 27% of the B2B research was done by this demographic. In 2014, that number rose to 46%.

This may be very surprising to you because it wasn’t always this way. The internet has made it incredibly easy for consumers to learn about products and solutions on their own. It’s now your job to influence that initial 57 percent of the sale that occurs mostly on the internet.

Reach Your Audience

Younger generations are now major influencer’s. If your company hasn’t optimized an online presence yet, it is time to develop it to reach them. Millennials are filling the workforce in B2B buyer roles, and will expect online accommodations. Your digital marketing campaign will either sink or save you in the oncoming years, so start on revitalizing your brand today!

-With these tips in mind you will go a long way to making your marketing efforts measure up and pay off. Need help getting your digital marketing efforts off the ground or improved? We specialize in working on marketing strategies specifically for your industry. Give us a call at 503-477-4355, or visit us online @ www.spotcolormarketing.com

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