The Importance of Mobile Optimization

Mobile OptimizationMuch of our world today exists on our phones. It is where you receive news updates, manage your bank account, shop for new biking gear, and even look up your strange ailments of that day. Many companies have already made their websites mobile-friendly, easy to use and accessible on-the-go. If your company hasn’t, you are missing out…

The benefits of mobile optimization are uncanny and include increased sales, improved user experience, increased number of clientele, and more. It also gives you a leg up over your competitors, who may have not taken advantage of mobile optimization yet. Converting your website to be responsive on mobile devices provides your clients the possibility of browsing, buying, and sharing your mobile website while at the dentist, on the bus, at the dog park, or in any other location.

How many times have you come across a site where your finger is moving in a figure eight in order to view the entire web page? You have to move the screen up, down, sideways, and diagonally just to find the company’s contact information. A perfectly functioning website on your desktop does not automatically function correctly on a mobile device. If your website has not been converted to being mobile-friendly and your call-to-action is nowhere to be seen, no further effort will be taken to search the site and a potential customer has been lost.

Do not let this happen to your business.

As a digital marketing firm, Spot Color Marketing specializes in mobile optimization, allowing your company to be digitally flexible and adaptable. One of the most important aspects in marketing your company is to be aware of the ever-changing digital world. Consumers want quick, easy, and efficient service, and mobile optimization provides that for them.

In the next year or so, most, if not all website browsing will be done via smartphones and tablets. If your company’s site is not mobile-friendly, then it is time to act.

Spot Color’s Part

Through SEO (search engine optimization) strategies, Spot Color will work closely with your company to create a highly optimized and well converted website that search engines favor. Thus taking your company to new heights by increasing website visits, customers, sales, etc., and spreading your company’s name through the mobilized internet.

Join the movement, mobilize your company now and be accessible anywhere, anytime.

Contact us at spot@spotcolormarketing.com, or call (503) 477-4355.

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Spot Color Marketing, 2014 Top 25 Digital Marketing Firms According to the Portland Business Journal

Can you spot the difference? Here at Spot Color Marketing we can. Our attention to detail and personalized communication with our clients is what helped our once small firm with big ideas grow to make those dreams tangible. Now our dream is to turn your company’s dreams into reality. Spot Color Marketing works intimately with their clients to create an effective message to attract current and future customers in order to expand your business and spread your name.

Various companies have already benefited from Spot Color Marketing’s campaigns…

  •  Ride Connection looked to Spot Color to create effective campaigns to better serve their customers and online community.
  • Cook and Love Shoes sought out Spot Color in order to redesign and liven their website, increasing visits by 50% and sales by 300%.

Spot Color Marketing’s growth extends outside the walls of the innovative office into the broader Portland Community. Their strong commitment to community involvement has given local non-profits a chance to grow as well, such organizations include Rotary Club International, Schoolhouse Supplies, and Oregon Entrepreneurs Network. Spot Color’s recently inherited, highly technical skill set from TitanCoding, Inc has allowed the digital marketing firm to tackle larger comprehensive back-end databases, as well as provide advanced technological services to its clients. Spot Color Marketing is based in Downtown Portland and works with nonprofits, start up companies, high tech industries, arts and design, and e-commerce.

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Is Your Web Content Bringing in Leads? Do a Web Audit to Find Out

Let’s face it. Any task that includes the word “audit” sounds a little terrifying, but auditing your web content is completely painless compared to any interaction you might have with the IRS.

The goal of a web audit is to make sure that your site’s design, structure and content are driving traffic, speaking clearly to your customers, and improving conversions.

When it comes down to it, there are a few simple steps that will get you going in the right direction.

1. Decide on the goals of your audit.

Determining a set of goals for your audit is the most essential step as it will guide every step of the process.

What are the big changes you’re hoping will result from your audit? Increased traffic?

More links to your site?

Establishing thought leadership?

Take some time to think about exactly what you hope to accomplish. This clearly defined set of goals will help you determine exactly what information you need to collect from your site and which information you can ignore at this time. Compartmentalizing your content in this way will prevent you from feeling like you’ve taken on an overwhelming task and help you determine what decisions you need to make during the audit.

2. Create a spreadsheet outlining all of your content.

Gathering your list of web pages and collecting information about them is the most time consuming part of the audit. It’s easy to get lost in the enormity of the task, but there are plenty of ways to divide it up into more manageable chunks.

  • Assign segments of your site to different members of your team. Collecting this information is something that anyone can do. Distribute these less-strategic tasks among your colleagues to make the work go faster.
  • Generate a list of pages from your content management system. Whether you use WordPress, Drupal or another CMS, the system can export a site map and provide you with extra information about each page, including metadata, keywords and dates created.
  • Get a directory listing from your web server. Sifting through the list of files will take some time, but a list from your server will give you a good starting place.

So you know to collect the URL, page title and date created, but what other information do you need to know about each page? Here’s a basic list of information you might need, with an example.

  • Page ID
  • Category
  • URL
  • Page title
  • Topic
  • Type of page (landing, contact, content, etc.)
  • Audience (Who is the customer this page is meant to appeal to?)
  • Author
  • Usage statistics, including traffic and links (You can use information from Google Analytics for this.)

 3. Use your business strategy to determine how to create, edit or delete content.

 With all of this information collected, now is the time to take a good, honest look at your content. Ask yourself some questions to determine how to proceed.

  • Which pages are getting a lot of attention? Can you create more like them?
  • Which pages aren’t working for you and why? Do they need to be revised?
  • Which business messages are and are not being communicated? Do you have a lot of pages about one segment of your business and not enough about another?
  • Do you have a lot of similar pages that are competing with each other? Should you combine them?
  • Is it easy to navigate between pages, or does it seem like you can never get back to where you started?

Answers to questions like these will give you a solid plan for moving forward and will make sure the entire procedure has been worthwhile.

Most importantly, take the time to look at your website while putting yourself in your customers’ shoes. While you may know exactly why you chose your content, you need to look at it from the perspective of someone who may not be intimately familiar with your business.

Does the whole process feel overwhelming? We’re here to help! Spot Color Marketing conducts audits for clients all the time. We can facilitate your next web audit so that it is painless, productive and profitable.

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Can Clean Web Design Increase Conversions?

Paired with content, we think so.

The hottest trend in web design these days is clean, flat design. Crisp interfaces and smooth modern lines are catching readers’ eyes and expanding businesses’ audiences.

Who knew that simplicity could be so compelling? We’re convinced that this pleasant, minimalistic style is here to stay, and here’s why.

Content is King.

We’ve all heard this phrase before, but it has never held more meaning than right now. A simple web design means that your readers can focus solely on your message, without being distracted by cluttered images, gradient backgrounds or fancy JavaScript effects. A simple design means that content can be the king of your marketing budget, too. Simple designs are easier to create, which means more of your resources can go towards creating fantastic content for your audience.

Content is Everywhere.

Your readers encounter information everywhere they turn. There is so much information out there that it can be a little overwhelming at times! Thankfully, there are plenty of tools out there to help us sift through all that content. Whether your readers are encountering your messages on Twitter, Facebook, Feedly or even iTunes, odds are they’re not reading it on your website. Using a clean web design helps you make sure your message is the most powerful thing you communicate. You can’t fall back on a fancy design or cool effects to pretty up your words. Your message stands on its own.

Content Makes a Difference

Nothing propels people into action like an inspiring message, and while it may be true that a picture is worth a thousand words, an inspiring photo is nothing without a call to action. Your words are going to be what make the difference between a passing viewer and a converted customer. Those potential customers want to know what you have to say. Don’t make it harder for them by obscuring your message with a complex design.
Today’s marketing world is ruled by content and it’s more important than ever that your site allows your meaningful messages to come through. Making use of a clean web design is one important way savvy businesses build and keep loyal customers.

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Calls to Action: What Should Your Reader Do?

Clients oftentimes ask us what they can be doing to increase sales, drive more traffic to their website, increase their social media presence, etc. Though every client, business and industry is different, there is one thing we recommend to each and every client who walks through our doors: Calls to Action.

What are calls to action? Click here to learn more about calls to action. Call us now to schedule a calls to action seminar. A call to action tells your viewer what to do with the information you’ve given them. What you don’t want is for your potential customer to read your raving testimonials, fall in love with your products, and then say, “Okay, but what now?” Without a clear invitation to take the next step, they might just go somewhere else that makes it easier for them to figure out what to do.

There are countless examples of successful calls to action, and many more unsuccessful ones. Here are a couple we think work well, and why.

1. Digital Marketing Agency PortlandThis call to action (from our client PAHU) gives a reason why you should do what they’re asking, then right after they’ve convinced you, give you the next step at the click of a button. Easy.

2. This call to action is ideal because it’s specific, unique, and of course, for a good cause, taken from the site we gifted for Schoolhouse Supplies, a local non-profit we love. This is a feel-good button. The clickee gets instant gratitude from the verbiage of this call to action disguised as his or her own idea. Digital Marketing Agency Portland

3. This call to action is actually two-in-one. First we get the viewer to identify as an Oregonian or Washingtonian, then we show them plans available to them. Now they’re halfway to signing up for a plan and we only had to get them to the home page. (Taken from Warshauer Agency, a great client of ours!) Digital Marketing Agency Portland

 A few other things to note:

  • Leave some space. You want your call to action to be noticeable. While it doesn’t have to isolated, it’s better if it’s clear where your viewer should click.
  • Make sure it works. The worst thing you could do is ask your viewer to do something, then have a broken link or lack of functionality.
  • Avoid negatives. Keep your calls in the positive. Use “Sign-up for our Newsletter!” instead of “Don’t miss out on our Newsletter!” You don’t want your viewer to feel scolded or bullied into following your advice.
  • Don’t write a novel. Keep it short and sweet. If you’re going to use a hyperlink, underline part of the phrase. i.e. Click here to learn more about our services is too long for a button. Instead, tell them what you want them to do (learn more about your services) then make the hyperlink or button short with Learn More or Click Here.

Above all, don’t make your viewer do absolutely everything. Reward them for finding you, provide them with rich and up-to-date content, and then tell them how they can take the next step. Just think of how frustrating it is to sift through six inside pages, follow link after link, and still wonder how to buy the darn thing. Websites are like drive-thrus; if your customer wanted to come into your store and browse, they would. They visited your website for the quick and dirty stuff to inform them what to do!

 

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