Audience Development is a core, fundamental aspect of marketing today. New clients often come to us without an effective strategy for finding and engaging with their audience. They simply haven’t realized their audience is an asset, and that there is a significant reward to be earned by building and nurturing that audience.
This focus on audience is the subject of Jeffrey Rohrs’ book, “Audience: Marketing in the Age of Subscribers, Fans & Followers.” It is highly recommended reading for any of our clients interested in connecting with their audience. In his book, Rohrs discusses how consumers today decide for themselves whether or not they want to become a part of an specific audience, and how their “attention, action, and loyalty have to be earned by all those who want it.”
We’ve helped many of our amazing clients let go of the old assumption that paid media still trumps all, and have begun implementing solid marketing strategies that combine Content Strategy with Audience Development.
If you’re trying to increase the number of likes, followers, and subscribers of your company, we’d love to sit down and chat with you. Get in touch with us by clicking here.