Social Media Dead Zones: Is Your Message Being Heard?
Even though it seems like everyone is on social media ALL OF THE TIME, research shows there are, in fact, times where not very many people will be around to catch your latest post. If you’re spending any amount of time curating content for your social media channels, you want to be sure your target audience is getting that information. Below is a list of the social media dead zones, by channel.
Avoid posting carefully curated content over the weekend and from 8:00pm – 8:00am. During these times people are more likely out doing whatever they’re going to later post on Facebook, rather than looking at it.
Save your special tweets for the next day if it’s after 8:00pm on all days or 3:00pm on Fridays. You’ll get their attention tomorrow!
In keeping with LinkedIn’s professional persona, most users are not reading on LinkedIn during normal work hours, so avoid posting anything between 9:00am and 5:00pm. Also, LinkedInners drop off after 10:00pm. So post that content in the sweet spot, between 5:00 and 9:00pm.
Google demands to be heard most of the time, so the only times you should avoid posting here are in the early AM and early evening.
Pinners are not active during normal working hours. Save those precious pins for late afternoon and evening.
Apparently reading blogs usually happens after work, so release those posts at or after 4:00pm.