Paired with content, we think so.

The hottest trend in web design these days is clean, flat design. Crisp interfaces and smooth modern lines are catching readers’ eyes and expanding businesses’ audiences.

Who knew that simplicity could be so compelling? We’re convinced that this pleasant, minimalistic style is here to stay, and here’s why.

Content is King.

We’ve all heard this phrase before, but it has never held more meaning than right now. A simple web design means that your readers can focus solely on your message, without being distracted by cluttered images, gradient backgrounds or fancy JavaScript effects. A simple design means that content can be the king of your marketing budget, too. Simple designs are easier to create, which means more of your resources can go towards creating fantastic content for your audience.

Content is Everywhere.

Your readers encounter information everywhere they turn. There is so much information out there that it can be a little overwhelming at times! Thankfully, there are plenty of tools out there to help us sift through all that content. Whether your readers are encountering your messages on Twitter, Facebook, Feedly or even iTunes, odds are they’re not reading it on your website. Using a clean web design helps you make sure your message is the most powerful thing you communicate. You can’t fall back on a fancy design or cool effects to pretty up your words. Your message stands on its own.

Content Makes a Difference

Nothing propels people into action like an inspiring message, and while it may be true that a picture is worth a thousand words, an inspiring photo is nothing without a call to action. Your words are going to be what make the difference between a passing viewer and a converted customer. Those potential customers want to know what you have to say. Don’t make it harder for them by obscuring your message with a complex design.
Today’s marketing world is ruled by content and it’s more important than ever that your site allows your meaningful messages to come through. Making use of a clean web design is one important way savvy businesses build and keep loyal customers.