Written by Spot MarketingApril 20, 2016

Grow Your Business Through Marketing

If you are looking to grow your business, getting new leads from targeted customers that are looking for your exact products and services is the way to go. It doesn’t make much sense to have a great product or excellent service if no one knows about it, or no one can find your business when they do a search online.

Let your clients, and potential clients, know what you have to offer. This video and content below are a few of the things that Spot has been doing to get the word out about our services….and it is working wonders.

 

 

Newsletters: A very simple way to reach potential clients and remain on their radar. Newsletters allow you to connect to a large number of people and track how they are responding to your message. We suggest that if you decide to send out newsletters to shoot for one every 2-3 weeks. This seems like the sweet spot that probably won’t be too aggressive but enough to keep your business in people’s mind.

Blogs: While it may not seem like you have time to consistently put out blogs, content can be another way to grab people’s attention and eventually raise the SEO of your website. Companies with ten employees or less that publish 11+ posts per month have almost three times more traffic than companies that publish 0-1.

Social Media: This may seem like a no-brainer, but social media can be a very cost-effective way to advertise to potential customers and clients. Also, through social media businesses will retain more clients. Connecting to clients and giving them an easy way to give feedback is essential. Not only will companies have a face and platform for clients but the posts will lead to conversions. If people find your posts intriguing, they can become one step closer to becoming a partner or client with the click of a button.

Videos: Let’s be real, people prefer hearing information over reading in the modern age. While content is necessary and many people still read it, videos are becoming the go-to. Video marketing is on a huge rise and isn’t going anywhere but up. In fact, including a video increases the click-through rate by a massive 65 percent and reduces unsubscribes by 26 percent.

Those are just a few things we are improving at Spot Color Marketing to enhance the marketing of our own brand. We would love to hear from you about your marketing efforts, give us a call at 503-477-4355, or visit us online @www.spotcolormarketing.com.

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Written by Spot MarketingJuly 9, 2014

Top 5 Reasons to Blog to Drive Business Growth

Lots of businesses do it.

Southwest Airlines, Stonyfield Farms and Disney Parks are just a few big businesses that maintain blogs to keep their customers happy, interested and informed. What works so well for these giant, blockbuster businesses can actually work for your business, too. In fact, there are plenty of statistics to support your blogging decision.

  • 81% of U.S. consumers trust information and advice from blogs. (Source: BlogHer)
  • Companies that blog have 97% more inbound links. (Source: Hubspot)
  • 61% of U.S. online consumers have made a purchase based on recommendations from a blog. (Source: BlogHer)

Okay. So, the statistics support blogging. What exactly does your business stand to gain?

1. Get more visitors to your site.

Blogging increases traffic to your website in so many ways!

First, writing a blog post adds another indexed page to your website. Every indexed page is another opportunity for your site to appear in your audience’s search engine results pages.

Second, readers share blog content on social media. It’s highly unlikely that one of your readers is going to share a link to your home page, portfolio or contact page on Facebook, Twitter, Pinterest or Google+. But if you’re publishing valuable content, those readers are doing their friends a favor by connecting them with your site.

2. Convert traffic into leads.

A blog post on its own can be a pretty good thing.

But add a call-to-action to the bottom of every post and you’ve got a highly effective lead-generating tool. Make the call to action specific to the content of the post and your audience will be thanking you for serving them up with even more valuable information!

Very often the call-to-action is a button or form at the bottom of the post, encouraging your reader to follow the link for more information or fill in their email address to get on the mailing list. Calls-to-action are even more effective when they reward your reader with relevant bonus content. An emailed coupon, an informative guide (in the form of an emailed pdf) or a free trial membership are all effective ways to use a call-to-action to market to your audience. Ensure that this content is relevant to the content of the blog post and you’re sure to convert!

3. Establish authority.

Really great businesses find the best ways to help their customers. Answering their questions, giving them information and finding other ways to provide them with value is often the best way to do this.

A blog can help your customers come to see you as an authority in the field. Let them know you’ve got great ideas! Help them to see that you’ve got all the answers! Your reward will be that they’ll keep coming back to you for information and they’ll let their friends and family know about you, too.

4. Benefit from long-term results.

A well-written, valuable blog post can be one of your hardest working assets. In fact, years from now, your site will still be getting visits, leads and customers from that post your wrote so long ago.

Write a couple posts a week and the benefit doubles!

Most bloggers will tell you that most of the traffic to their site is generated by posts that were written a long time ago. Those posts have had time to age, gain attention and build authority. So think about the one hour of effort that is required to write a blog post as an investment in your future. While you’re on vacation or doing the hard work of maintaining your business, your blog posts are generating leads and ensuring your business continues to grow!

Still feeling stuck? Spot Color can help you get unstuck and on the road to blogging.  Contact us today.

 

Sources

Hubspot: http://www.stateofinboundmarketing.com/

BlogHer: http://www.blogher.com/women-and-social-media-2012

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