The Company:
Our client is a California-based DUI attorney providing high-quality DUI legal defense services to clients statewide.
The Situation:
Our objectives for this client’s project were to:
- Target Torrance, California
- Increase traffic to the website
- Increase inquiries and leads
- Increase sales for legal services
The Solution:
Spot Marketing designed a banner ad that reflects strength and legal expertise. Using our DigitalDirect solution we set up geo-fences around key areas in Torrance, California that are likely to receive higher traffic volume based on bail bonding density, crime rate and age. The client started at a 10,000 impression per month rate. We set-up retargeting to ensure that his ads were shown repeatedly to the target audience.
During the first phase of the campaign and 3rd month (January 19) the client was getting a .25% click through rate, which is successful, but we knew we could do better. We increased the impression rate up to above 20,000 impressions because the reach was not broad enough for the area.
The Results:
The Spot Digital Marketing team was able to deliver their client a campaign that immediately began performing. This project highlighted the extreme effectiveness of scaling up impression rates within a highly specific target demographic. During the month of February we increased impressions by 13,741 for a total of 23,741 and saw a 1.5% click through rate. This is over a 200% within 30 days and the client is happy with the results.
