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SEO Success Leads to Dramatic Cut in PPC Ad Spending

Blue Door Vet needed a new website to capture their distinctive differences and be a strong tool for SEO, along with ongoing SEO efforts and Pay-Per-Click advertising.

Spot came through!

  • Completely new WordPress website with compelling images and copy
  • Fully optimized through on-page, H1 headlines, photo tags and functionality on all devices including mobile
  • Ongoing SEO efforts led to multiple keywords on Page 1 of search (74 keywords on page 1 of Google).
  • Overall 298 keywords rank on Google page 1 and 2 combined
  • Website traffic jumped 264% after just a few months
  • Blue Door Vet was able to cut PPC spending to a minimum because client demand increased so dramatically, and SEO had them ranking strong in all their categories.
  • Top GEO (Portland, OR) placement on Google My Business on both Maps and search listings.
  • Website load speed on mobile decreased by 89% and desktop is under 1.54 sec.

Overall, the PPC and SEO programs were so successful that the client is not in a position to take any new clients and is in maintenance mode only. After six years, Spot continues to work with this client as they consider franchise opportunities.

Picture of Nicole Weber

Nicole Weber

Nicole Weber is the Founder and CEO of Spot Digital Marketing, where she has spent more than 25 years helping businesses grow through SEO, AI search optimization (GEO), PPC, website development, branding, content marketing, PR, and digital strategy. She has worked with startups, established businesses, and global brands across industries including healthcare, fitness, cannabis, manufacturing, home services, and e-commerce.

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