When one of Europe’s top health and wellness apps set its sights on growing in the U.S. market, the mission was clear: they needed to amplify awareness and engagement quickly. To achieve this, the team focused on a short-term, high-impact strategy combining social media, media outreach, and a trusted fitness expert to represent the brand in the U.S.
The challenge? Breaking through a crowded marketplace filled with competitors. What made this app stand out was its unique, holistic approach—offering not just workouts, but meditation, diet plans, music, and more. To capture attention, the brand needed a fresh, credible voice and a bold strategy.
Our team jumped into action, crafting a social media and public relations plan that prioritized expert credibility, actionable guidance, and an optimistic tone. As the world faced the emerging pandemic, the need for a trusted digital wellness resource became even more essential. To energize users and build community, the team created challenges, contests, and engaging content that rewarded participation.
Additionally, we partnered with a globally recognized fitness expert who shared the brand’s vision of holistic wellness. This partnership allowed us to secure top-tier media opportunities, positioning the app as a leading resource in the health and wellness space.
The Results (in just 90 days):
Social Media Success:
- Facebook: Reach increased 10x, engagement 19x, and engagement rate jumped from 0.68% to 3.4%.
- Instagram: Reach grew 3x, engagement 8x, and engagement rate climbed from 1.08% to 2.9%.
Public Relations Success:
- Secured 15 media opportunities across influencers, TV, digital magazines, and podcasts.
- Garnered 365,000 unique views from coverage on outlets like Yahoo Fitness, S. News & World Report, Thrive Global, and others.
- Recruited a globally recognized fitness expert as the app’s spokesperson.
In just three months, we helped reimagine the app’s U.S. strategy, boosting awareness, strengthening credibility, and creating a lasting presence in the digital wellness space. This rapid, results-driven campaign proved the power of focused social and PR efforts in building a brand that resonates.
Health Expertise Powers Thought Leadership
How Dr. Sutera Brings Science to the Smile
Becoming a thought leader in the medical world isn’t easy. It’s a lot like becoming a star—you need skill, credentials, and a solid team to back you up. That’s exactly the approach Dr. Charles Sutera, FAGD, took as he set out to educate people about the science behind a great smile while raising national awareness for his dental practice.
In a marketplace flooded with ads promising “brighter teeth in minutes,” Dr. Sutera chose a different path. He wanted to break through the noise and show people how oral health is a cornerstone of a beautiful, natural smile. With board certification and recognition as a Fellow of the Association of General Dentistry—a credential earned by only six percent of dentists nationwide—Dr. Sutera brought unmatched expertise to the table.
Our public relations and social media team got to work, focusing on educational stories that emphasized the connection between oral health and overall wellness. Dr. Sutera became a trusted resource for journalists, always delivering thoughtful insights on time. His commitment to educating and his reliability made him a go-to expert for media outlets.
The team also amplified his blog posts and social content, keeping the tone informative, empathetic, and responsive to his community. They even secured opportunities for Dr. Sutera to write his own expert articles for top publications, further positioning him as a leader in the dental industry.
The Results
In just one year, Dr. Sutera’s thought leadership program produced incredible results:
- Media Coverage: 86 original stories featured in outlets like PopSugar, Yahoo Lifestyle, Shape, and Redbook, reaching 8+ million readers and generating 6,400 direct social shares.
- Social Growth: Monthly Facebook reach increased by 40-80%, and Instagram followers grew from 0 to 16,000 in just six months, with weekly engagement gains of 65%.
- Website Success: Blog readership skyrocketed from 39,000 to over 200,000 monthly visitors.
Dr. Sutera also attracted new partnerships, receiving monthly ambassador invites and collaborating with top social media influencers.
The Takeaway
Dr. Sutera’s commitment to sharing his expertise, paired with a skilled PR and social team, turned his knowledge into a national platform. Together, we created a winning strategy that boosted his practice, expanded his reach, and laid the groundwork for his next big venture.
