Kristin Fritz

Kristin Fritz is a talented Portland area designer and needed logo branding and website design to display her lovely creations. Being a designer, her logo and website needed to feel like Kristin — warm, inviting and aesthetically pleasing. She needed a site to sell her work, allow potential clients to get to know her, and track sales conversions.

Spot Color Marketing built Kristin a responsive WordPress website to allow her to add pieces to her portfolio at any time for sale. It needed to be easily editable for Kristin’s use and also incorporated custom plug-ins in order to satisfy the e-commerce functionality.

Kristin craved a site that was aesthetically inspiring to mirror her artwork. We used a palette of warm tones that could be found in nature. The idea was to create a website design that would highlight Kristin’s designs, not overshadow or distract from them. We strove to give her site a minimalist, earthy, organic feel to the visitor.

Spot Color Marketing gave Kristin a new logo, along with business cards to match. The logo is clean, simple and elegant.


Kristin Fritz

Project Type:

Logo and Website



  • Art Direction
  • Custom Design
  • Development
  • WordPress