Evergreen Anchor came to Spot Color Marketing needing custom web design and were unhappy with their existing website that was not working because of its lack of personality and functionality. We brought Evergreen’s personality to life by creating a new updated brand identity. The new branding is clean and inviting.
The new website needed to reflect this new “personality”. The website needed to offer information to the user to make them feel comfortable in choosing & contacting Evergreen. We wanted to give Evergreen Anchor branding and web design that would come across as playful and easy. We wanted visitors to the site to feel unencumbered and have no trouble navigating the site. The website also needed to have the functionality to grow with the client, when they choose to expand or grow their business in different directions. We chose to build on the WordPress platform, which allows customization with easy-to-use features in order for Evergreen to edit and content later on without having to come back to a developer for further work.
We wrote the calls to action on the website and presented them with a clean, simplistic design. The photography used is stock photography hand-picked for this website. Spot also wrote the calls to action and home page bucket copy.