Your website is the online gateway to your entire business – and has never played a bigger role in branding and sales before. In fact, more than 300 million potential customers are online right now and if you’re not focusing on optimizing your website’s presence, you’re losing ground to your competitors.

That’s why it may be time to engage a company that provides website marketing services. They can ensure that your website is fully optimized and doing the heavy lifting necessary to keep you competitive. This includes, but is not limited to, refreshing or reworking the website as needed in regards to design and functionality, optimizing its on-page performance on mobile devices, ensuring keywords are correctly integrated into major headlines and image descriptions, that fresh content is continually being added and that efforts are being made to acquire legitimate backlinks. All of these together help your website rank higher for search engines as they demonstrate to the “spiders” that the site is valuable and relevant.

Sound like too much to add to your plate? That’s where an agency offering website marketing services can come in. They can ghost write blogs for you, check to see what keywords are working (and not working) for you and your competitors, suggest fresh combinations of words that may be more effective for you, and do periodic checks to make sure you have no dead links or non-working plug-ins. All of this also serves to enhance the customer experience with your website, leading to positive branding. A good website marketing agency should also be able to enhance the flow to your website and increase your local SEO with listings management – ensuring that all your company information is submitted and consistent in all 80+ online directories, and then updated if/as information changes and freshened up to keep it active.

All of this work will pay off in laying a strong foundation for your direct selling efforts and enable you to focus on smooth operations and stellar customer service.