In our technologically driven world, people are using smartphones phones more than ever. In fact, according to a Pew Research Center study, a vast majority of Americans – 96% of the population – own a smartphone. Tapping into this ubiquitous technology can be a game-changer for marketing. Marketing is most effective when it targets real consumers who have a need that you can fulfill in an immediate way.

With geofencing, you can accomplish that.

Geofencing is location-based marketing that uses cell phone location data to send a targeted marketing action, such as an email, text message, or social media advertisement to a consumer in a specific place. For example, when a young person enters a shopping center, they can be shown an Instagram ad for a special deal at one of the mall’s stores or be sent a text.

The average consumer spends more than four hours a day looking at their phones, and most of those people prefer advertisements that are personalized to their interests and location. Mobile ads with geofencing have double the click-through rate than regular ads, indicating that consumers are more likely to find out more about an ad that relates directly to them. What’s more, geofencing is proven to work because 53% of consumers visited a retailer after receiving a location-based ad.

Using geofencing, you can better target your audience, giving them a personalized experience, and spend your marketing budget more effectively. You’ll also be provided with better data collection that can help you to understand your customers.

At Spot Color Marketing, we’re experts at helping small businesses build their brand identity and revolutionize their marketing efforts. Please email us at spot@spotcolormarketing or call us today at (855) 766-6322 for a free consultation.