Client: floridahealthcarelawfirm.com 

Services: PPC, SEO

Timeframe: 6 Months

Pay-Per-Click 

The campaign centered around generating leads from a B2B audience. The client only works with medical businesses, doctor’s offices and so forth. Therefore, the target audience was narrowed down. The campaign targeted the state of Florida and those looking for attorney’s who work with doctors and medical professionals. 

Average CPC: $6.02

CTR: 11.74%

Calls: 45+ a month

Form Fills: 60+ a month

Search Engine Optimization 

Because Florida was the primary target state the campaign focused on information and driving traffic towards the site based on educational opportunities including downloadable content and a monthly webinar along with social media updates. Content focused on how to protect your medical practice and new laws that medical professionals needed to be aware of. 

Keywords Ranked On Page 1: 73

Organic Traffic: +225%

Organic Leads: 4x