Western Union’s #WUHomeCooked campaign was a shining example of how a strong partnership between their social and digital team and expert PR support can create something truly impactful. This campaign not only earned millions of views and coverage in top-tier media outlets but also brought the Western Union community closer together, reinforcing trust in their money transfer services. To top it all off, it earned a prestigious Shorty Award!
The #WUHomeCooked Campaign
The goal was clear: earn significant public relations wins to support the larger #WUHomeCooked consumer campaign. Within just one month, the team exceeded expectations, achieving double the original target for media coverage, social shares, and positive community engagement.
The Results: A One-Month PR Win
Here’s what the campaign accomplished:
Forbes
- Published
- Social share ratio: 282:1
- 2 million online unique impressions per month
- Featured by a top-ranked journalist (credibility score: 99)
Mashable
- Published
- 7 million online unique impressions per month
- Over 3,000 shares with a 3,000:1 journalist-to-community share ratio
- Journalist credibility ranking: 98
These placements brought the campaign into the spotlight, amplifying its reach and solidifying Western Union as a trusted brand.
Why It Worked
The #WUHomeCooked campaign was more than just a marketing initiative. It connected with the audience on a personal level, celebrating the power of home-cooked meals in bringing families together. This emotional appeal resonated deeply, encouraging likes, shares, and positive engagement across Western Union’s community channels.
In the end, the campaign not only earned the attention of millions but also built stronger bonds with Western Union’s customers. It’s proof that a thoughtful, well-executed campaign can achieve both business goals and meaningful connections.
New Technology Launch: Introducing Market Prophit’s Social Sentiment Solution for Investors
When Market Prophit, an innovative big data analytics startup, set out to launch its new social media sentiment platform for investors, they partnered with our team to make it a success. The goal? To create buzz among socially-savvy investors and establish credibility by securing coverage in top-tier business and financial media outlets.
This wasn’t just about announcing a new tool—it was about positioning the company’s founder as a thought leader in the emerging field of socially-driven investor insights. The strategy focused on building trust and excitement by reaching influential journalists and social media thought leaders, with targeted outreach to major outlets like The Wall Street Journal, Fox Business News, Forbes, and more.
The Results in Just 90 Days:
Our campaign delivered impressive results:
- Nearly 20 million digital media impressions (19,992,283, to be exact).
- Coverage in over ten Tier 1 media outlets, including:
- The Wall Street Journal (four feature placements!)
- Fox Business News
- Yahoo Finance
- Barron’s and others.
- Ten high-impact journalist and influencer briefings, building long-term credibility.
- A significant surge in web traffic and platform registrations.
The buzz we helped generate not only boosted awareness of Market Prophit but also set the stage for their next big move: the launch of CROWD, the industry’s first Smart Beta Index powered by social media.
This launch was a perfect example of how combining targeted PR, influencer outreach, and a strong narrative can help a tech startup stand out, build trust, and capture the attention of a key audience. Market Prophit’s success highlights the power of thoughtful planning and strategic execution in turning a technology launch into a game-changing moment.
