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Best Times for Business on Social Media

You want to make a bigger impact online for business, but you don’t always have a lot of time to post, so it just happens when it happens.

Let’s not sugarcoat it, posting often and consistently is going to be the fastest way to see social engagement rise. Whether you’re able to post a lot, and especially if your posts are seldom, it is best to post when you’ll have the biggest reach.

Here is s breakdown of the most influential times to post on social platforms for business.

Best Times to Post to Facebook: Wednesdays and Thursdays from 1pm-4pm.
Facebook posts receive half of its reach within 30 minutes. Checking Facebook in the second half of the day is a palpable trend, as workers struggle to get through the final hours of the day.

Twitter’s Peak Times: Tweets are most active from 9am until 3pm, Monday through Thursday.
Twitter has a wider range of optimal post times because content refreshes at a faster pace, and is positioned to be used in small windows throughout the day. Another nugget to optimize your Twittering, Tweets with images get nearly 40% more retweets and clicks than those without.

LinkedIn’s Window of Opportunity: You will get the most engagement on LinkedIn if you post on Tuesdays from 10am-11am. The best secondary tier times run Tuesday through Thursday, between 7am-8am and 5pm-6pm.

Newsletters: MailChimp’s company data has shown the best window to send out a newsletter is on Tuesdays or Thursdays, 10:30am to 12:00pm. The worst days are Fridays, and obviously out-of-office times, like weekends.

The LinkedIn and Newsletter audience is similar because of the business-platform scope. People typically don’t scroll LinkedIn as they would other social networks. That’s not to say you shouldn’t post your content there. Notably, 93% of B2B marketers rate LinkedIn as the top B2B social media lead generation source, according to HubSpot.

This is just a friendly reminder to follow the analytics, and assure your stuff gets seen. Those willy-nilly posts become wasted efforts when they’re wandering the web in dead zones; save them for primetime, and rake in the views of the limelight.

Those are just a few things to consider. Do you feel your marketing efforts are falling short or you could use more advice?

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