Spot Color Podcast #3

Installment #3 in our podcast series has Melody talking about our recent work with City Home Improvement, and setting up their new optimized website!

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Digital Marketing Agency Portland

AfterDigital Marketing Agency Portland

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Marketing Micro-Moments

Marketing Micro-Moments helps your business find customers in the moments when they want to do business with you most. When they break a shoe, or spill coffee on their only shirt before a big meeting. The intent to buy is high, and time is limited. Be there for your people in those moments.

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Best Times for Business on Social Media

You want to make a bigger impact online for business, but you don’t always have a lot of time to post, so it just happens when it happens.

Let’s not sugarcoat it, posting often and consistently is going to be the fastest way to see social engagement rise. Whether you’re able to post a lot, and especially if your posts are seldom, it is best to post when you’ll have the biggest reach.

Here is s breakdown of the most influential times to post on social platforms for business.

Best Times to Post to Facebook: Wednesdays and Thursdays from 1pm-4pm.
Facebook posts receive half of its reach within 30 minutes. Checking Facebook in the second half of the day is a palpable trend, as workers struggle to get through the final hours of the day.

Twitter’s Peak Times: Tweets are most active from 9am until 3pm, Monday through Thursday.
Twitter has a wider range of optimal post times because content refreshes at a faster pace, and is positioned to be used in small windows throughout the day. Another nugget to optimize your Twittering, Tweets with images get nearly 40% more retweets and clicks than those without.

LinkedIn’s Window of Opportunity: You will get the most engagement on LinkedIn if you post on Tuesdays from 10am-11am. The best secondary tier times run Tuesday through Thursday, between 7am-8am and 5pm-6pm.

Newsletters: MailChimp’s company data has shown the best window to send out a newsletter is on Tuesdays or Thursdays, 10:30am to 12:00pm. The worst days are Fridays, and obviously out-of-office times, like weekends.

The LinkedIn and Newsletter audience is similar because of the business-platform scope. People typically don’t scroll LinkedIn as they would other social networks. That’s not to say you shouldn’t post your content there. Notably, 93% of B2B marketers rate LinkedIn as the top B2B social media lead generation source, according to HubSpot.

This is just a friendly reminder to follow the analytics, and assure your stuff gets seen. Those willy-nilly posts become wasted efforts when they’re wandering the web in dead zones; save them for primetime, and rake in the views of the limelight.

Those are just a few things to consider. Do you feel your marketing efforts are falling short or you could use more advice?

Give us a call today at 503-477-4355 or sends us a request @

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The Perils of Photo Licensing

It’s very important to know where your content is coming from, and what licensing applies. 

Even if a client hands you the content, it’s best-practice to inquire about it’s origins, or you

could be on the hook for infringing a usage license!

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The Gain of A/B Testing Content

A/B testing is an effective setup to streamline your website and content design to maintain a continuous gain in conversions.

Check out this video to learn more about pairing your content as random samples, and learning from your analytics.

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Google Goes Mobile with Adwords

At their Performance Summit, Google announced new mobile features and upgrades to be added for AdWords marketers and entrepreneurs. Mobile has become the go-to device for search, and AdWords has tailored its new upgrades for performance on smartphones.

It’s not a coincidence Adwords is putting a great deal of emphasis on mobile-targeting:
• More than half of Google searches happen on mobile, and more than half of all web traffic is coming through smartphones and tablets.
• Location-related mobile searches is growing 50% faster than all mobile searches.

Google has redesigned AdWords bidding, workflow, and analytics. Changes are coming for how text and display ads perform, and how advertisers can optimize campaigns. Advertisements will automatically be sized to fit the screen of the popular smartphones. New expanded text ads will be available in AdWords to provide more ad space, and showcase additional information about products and services before the ad is clicked.

Key Changes for Text Ads


Current: One 25-character headline
Available Soon: Two 30-character headlines

Longer Description line:

Current: Two 35-character description lines
Available Soon: One consolidated 80-character description line

Relevant display URL:

Current: Manually entered display URL. Any Mismatch between display, final and landing page URLs will cause your ad to be disapproved.
Available Soon: Domain automatically extracted from your final URL to ensure accuracy. You can customize the URL path.
With these changes, your ads will go much further for the on-the-go mobile consumer. Googles early testing has reported increases in click-through rates of up to 20% compared to the current text ads.

Bidding Changes:
Marketers will receive more control and flexibility on bidding for specific devices. You will soon be able to make bid adjustments for each device type, whether it’s mobile, desktop or tablet. These changes will optimize your ability to reach your target market and stretch your investment dollars further.

Google Maps Changes:
With nearly a third of all mobile searches being related to location, Google has introduced new local search ads across Google Maps. This will allow advertisers to use location extensions to showcase their locations when a consumer searches for something “near me” or if someone is near your location searching for your type of business.

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The Friendly Truth to Setting a Marketing Budget

Whether you’re a small business or a large corporation, marketing is necessary for business growth. Many small businesses are not sure they have enough money to budget for marketing or they overspend without tracking their return on investment. Setting a marketing budget that coincides with your business goals will help guide you to success.

The unfortunate truth for companies with fantastic products and no marketing is that products and services will not sell themselves. However, a successful marketing campaign will allow you to grow at a rate unimaginable. The old saying “you have to spend money to make money” stands true when it comes to marketing your product or services. While that may seem obvious, the more difficult objective can be finding out exactly how much to spend in order to make more money and meet your business goals.

There are many factors that should be taken into consideration when setting a marketing budget. The basic rule of thumb, which may be a sigh of relief, is that the general percentage should be only around 1%-6% of your median revenue. So, a million dollar company would spend $10,000-$60,000 as a starting point.

In order to spend your budget wisely, you must have a plan. Knowing the market of your products and a realistic timeline of business growth will help you extend your dollar. With a goal-based marketing budget, you can define your business goals and develop a plan to meet these goals without over/under-spending. If you would like to grow by a certain number of clients or customers, develop a plan on how you will reach that goal and how much advertising will lead you there.

If you feel as though you could use some help setting up a marketing plan that will help you reach your business goals, give us a call! We can be reached at 503-477-4355, or give us a visit online


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