Spot Color Podcast #4

In our fourth episode, Melody talks about the benefits of explainer videos. It’s a good listen. Check it out, and here is a link to some of our examples.

 

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LinkedIn Profinder Testimonial

Spot Color Marketing is an amalgamation of employees, consultants and contractors. We’ve become a service provider of mostly digital marketing, though we still do traditional marketing like print and outdoor.  We’ve been in business for 15 years now, but the last 7 years have been greatly focused on helping clients with their digital marketing strategies and SEO/PPC campaigns.

Recently, (March 2016) I started receiving requests for proposals from highly qualified professionals through LinkedIn ProFinder.  If you have not looked into it, you might be missing a great opportunity to grow your business!  Profinder works with qualified consultants, experts and freelancers. It puts real professionals with real networks and recommendations into the spotlight. It allows people to bid on a project that is typically ready to start. These projects are under the category of business services, they also include home improvement and coaching too. How it works: you receive an email requesting a proposal; You can apply, or not.  I get about 8 a month.  Some I am quick to reply; some seem like a less-than-perfect fit, and I pass.  There is no cost for this service as of now.

Here’s more about it:

https://www.linkedin.com/help/linkedin/answer/62511/linkedin-profinder-overview?lang=en

I want to say that my experience has been really great.  We have closed 3 clients from my profile in 5 months. These clients are ideal because not only did they have a problem they needed help on right away, they also needed on-going support for pain points that we have proven we can solve, nurture and evolve into more success.  I’m looking forward to meeting more professionals and companies who have goals we can support.

Here’s the link to sign up:

https://www.linkedin.com/profinder/pros

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Spot Color Podcast #3

Installment #3 in our podcast series has Melody talking about our recent work with City Home Improvement, and setting up their new optimized website! https://cityhomeimprovementinc.com/

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Before
Digital Marketing Agency Portland

AfterDigital Marketing Agency Portland

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Marketing Micro-Moments

Marketing Micro-Moments helps your business find customers in the moments when they want to do business with you most. When they break a shoe, or spill coffee on their only shirt before a big meeting. The intent to buy is high, and time is limited. Be there for your people in those moments.

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Best Times for Business on Social Media

You want to make a bigger impact online for business, but you don’t always have a lot of time to post, so it just happens when it happens.

Let’s not sugarcoat it, posting often and consistently is going to be the fastest way to see social engagement rise. Whether you’re able to post a lot, and especially if your posts are seldom, it is best to post when you’ll have the biggest reach.

Here is s breakdown of the most influential times to post on social platforms for business.

Best Times to Post to Facebook: Wednesdays and Thursdays from 1pm-4pm.
Facebook posts receive half of its reach within 30 minutes. Checking Facebook in the second half of the day is a palpable trend, as workers struggle to get through the final hours of the day.

Twitter’s Peak Times: Tweets are most active from 9am until 3pm, Monday through Thursday.
Twitter has a wider range of optimal post times because content refreshes at a faster pace, and is positioned to be used in small windows throughout the day. Another nugget to optimize your Twittering, Tweets with images get nearly 40% more retweets and clicks than those without.

LinkedIn’s Window of Opportunity: You will get the most engagement on LinkedIn if you post on Tuesdays from 10am-11am. The best secondary tier times run Tuesday through Thursday, between 7am-8am and 5pm-6pm.

Newsletters: MailChimp’s company data has shown the best window to send out a newsletter is on Tuesdays or Thursdays, 10:30am to 12:00pm. The worst days are Fridays, and obviously out-of-office times, like weekends.

The LinkedIn and Newsletter audience is similar because of the business-platform scope. People typically don’t scroll LinkedIn as they would other social networks. That’s not to say you shouldn’t post your content there. Notably, 93% of B2B marketers rate LinkedIn as the top B2B social media lead generation source, according to HubSpot.

This is just a friendly reminder to follow the analytics, and assure your stuff gets seen. Those willy-nilly posts become wasted efforts when they’re wandering the web in dead zones; save them for primetime, and rake in the views of the limelight.

Those are just a few things to consider. Do you feel your marketing efforts are falling short or you could use more advice?

Give us a call today at 503-477-4355 or sends us a request @ Spotcolormarketing.com

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The Perils of Photo Licensing

It’s very important to know where your content is coming from, and what licensing applies. 

Even if a client hands you the content, it’s best-practice to inquire about it’s origins, or you

could be on the hook for infringing a usage license!

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The Gain of A/B Testing Content

A/B testing is an effective setup to streamline your website and content design to maintain a continuous gain in conversions.

Check out this video to learn more about pairing your content as random samples, and learning from your analytics. 

https://youtu.be/3dZgTMnNA1s

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