Cook & Love Shoes

Cook & Love Shoes is an online and brick and mortar shoe company. They came to Spot Color Marketing for rebranding, website design, content marketing and SEO.

50% Increase in Web Traffic | 300% Increase in Online Sales

Overview

Cook and Love Shoes is a family-owned business committed to making every woman feel cute, comfy and confident in her shoes. Open since 1925 with locations in Memphis, Nashville and Jackson, Mississippi, their mission is to offer a high-level experience to each customer who visits their stores or shops online.

Objective

The Cook and Love family wanted to update the company’s image to appeal to a broader audience, bringing in new online and brick and mortar customers. The goals were to increase website traffic, boost online sales and build a younger customer base, all while continuing to provide an excellent experience for their loyal customers.

Challenge

In the days of Amazon, Zappos and Shoes.com, Cook and Love faces stiff competition. Spot Color wanted to help Cook and Love establish a recognized and trusted name so customers would be happy to rely on their online presence to purchase shoes. Additionally, Cook and Love’s new website, marketing content and branding needed to appeal to and drive traffic from their three different geographical locations.

Strategy

Spot Color rebranded the company with a new logo and style guide that uses fresh, bright colors and an inspired, modern look, to appeal to younger audiences.

With this new branding package, we designed an original, modern website and then launched a targeted content marketing campaign to fill the site with meaningful and relevant messages. Our weekly blog posts focus on fashion, creativity, and fun, appealing to Cook and Love’s new audience.

With a great brand, new site and fantastic content ready to go, we implemented targeted SEO tactics to further increase traffic to the site. Keyword research determined relevant terms for the three different geographical markets Cook and Love serves. Through our research we found that local markets drive the most traffic to Cook and Love’s site, so we worked on building links and authority in the Memphis, Nashville and Jackson markets.

Results

The results of our work were immediately noticeable. Visits to Cook and Love Shoes’ website increased by 50% right away and those extra visits increased sales. Within months of starting our campaign, Cook and Love’s online sales increased 300%, generating thousands of dollars in revenue. Cook and Love’s new site is getting attention from online shoe lovers and bloggers, generating interest with the younger audience that Cook and Love is targeting.

Visit Cook & Love Shoes and be cute, comfy, and confident.

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Update Your Website’s Security, Get a Boost in Search Engine Results

SSL Security

SSL + Security: Updating your SSL Security

Having a quality website is vitally important for business owners today. If you are an entrepreneur, you probably have performed a thorough evaluation of your site.

Is it easy for visitors to navigate and find what they need? Does it do an effective job of promoting your business and its offerings? Is it updated on a regular basis, both to provide up-to-date information and also capitalize on the current digital marketing trends?

All of these questions can be rendered moot, however, if your site is not secure through an SSL. Short for Secure Sockets Layer, an SSL on your website uses public-key encryption for any session between your server and a client. When established, this SSL link protects all the data of both your business and your customers exchanged during an online transaction.

Not only does an SSL connection keep your customer’s data safe, but Google has made having one a requirement. As of January 2017, sites without an SSL are labeled “unsecured” by Chrome. This can turn away potential customers who may be fearful of entering personal information like credit card numbers.

What’s more, Google now gives a slight ranking boost to sites with a SSL 2048-bit key certificate. An SSL certificate doesn’t get your site the same rankings boost as high quality content, but having one certainly can’t hurt.

To create an SSL connection for your site, you must first buy an SSL Certificate. These certificates are purchased from third-party companies known as certificate authorities, to which you submit a Certificate Signing Request (CSR).

After you provide details verifying your identity, as well as the identity of your company and website, whatever certification authority you choose will issue an SSL Certificate. The certificate can be issued only to a company or an individual who agrees to be legally accountable for the website.

Obtaining an SSL is important, but it is just as crucial to keep your SSL up to date. Updating your SSL security helps guarantee that the encryption protecting your site remains current and strong. Without these updates, your site can become vulnerable to hackers and other potential computer crimes, jeopardizing the data of your consumers, your business and your reputation.

SSL security is one of the most important aspects of your business. Spot Color Marketing can manage any aspect of the process for you — whether you are seeking a new SSL Certificate, need an update, or desire an overall upgrade in SSL security to a 128-bit encryption key.

Spot Marketing is a Google Certified Partner and based in Portland, OR. We’re considered a premier digital marketing agency with clients Nationwide. If you need a new or updated SSL Certificate, contact us by calling (503) 477-4355 or email us at spot@spotcolormarketing.com.

Spot Color also offers comprehensive branding, marketing and technological services. See our portfolio at www.spotcolormarketing.com.

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