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In today’s digital era, people are spending more and more time on the internet, and therefore, businesses too, have moved online. Having a website has become an essential tool for every business, whether it is big or small. A good website can not only help you promote and sell your products or services but also distinguish yourself from your competitors. The online presence also caters to 24-hour availability for your customers, which establishes credibility and builds trust among your customers. 

Websites can also serve as your online store or office at a very minimal cost. Unlike a brick-and-mortar store, a business with a website and online presence will have no geographical restraints. Customers from any part of the world can access your website.

The design and architecture of your website can offer your customers exceptional features and convenient navigation, which makes it imperative to choose the design and development firm for your website wisely. 

You can Never go Wrong With Spot Digital Direct 

Spot Digital Direct offers website designing and development services that can help you attract and convert new leads. The first step in the journey involves choosing an impressive look for your website. Once the look is sorted, the website design and development firm focus on implementing the tech to support relevant content and graphics that resonates with your target audience. 

To avail of their services, you can choose from the offered plans based on your needs and budget. While the offerings of the starter plan include WordPress platform, responsive design, content upload & editing, and on-page SEO, the pro, e-commerce, and custom plans include additional services like copywriting, e-commerce functionality, dedicated project manager, and more. 

The functional and responsive websites of Industrial Enet, Palm Desert Area Chamber, John Hammer Construction, and Rhino Digital stand as testimony to their expertise in the field of website design and development.

Along with website development, Spot Digital Direct also offers other services like PPC, SEO, directory listings management, email marketing, content creation, and brand creation. The pool of service offerings by the website design and development firm makes it a one-stop-shop for all the effective marketing and advertising strategies.

Founded in 2001 and headquartered in Portland, Oregon, Spot Marketing has been in the digital marketing business for two decades now, intending to improve a brand’s bottom line through innovative solutions. Offering a spectrum of services and solutions, the specialist team of Spot Digital looks after the needs of its client businesses in web design, marketing, branding, and SEO. It caters to a wide variety of business types, including corporations, manufacturers, small businesses, and nonprofits. 

Apart from being a proven expert in creating compelling content and enhancing a brand’s overall market appearance, Spot also specializes in drawing targeted traffic to your business through its PPC advertising services. With its GeoFencing services, you can target potential consumers who are close to your shop. 

Location-Based Advertising with Geofences

These days, GeoFencing services are one of the most sought-after strategies to capture the potential market at a granular level. Spot DigitalDirect is a trademarked service that leverages a hyper-local targeting strategy to push advertisements to mobile devices within a specific radius, zip code, city, state. If any brand wishes to expand its reach, it can extend its location to a national or global level as well. 

Spot DigitalDirect, a process for location-based advertising with Geofences, comes in the form of a wholesome plan that includes a dedicated account manager for your ads along with conceptualization, design, and copy-writing services. Apart from GeoFence placement and optimization details, you also get detailed reports on several other campaign metrics. You can choose any plan between Stage one and Stage four to get ad impressions anywhere between 100,000 and 1,000,000.

A Widespread Advertising Network

The process that Spot DigitalDirect follows is proprietary, and its widespread advertising network can reach most of your potential consumers’ devices within a chosen zone. Spot maintains a repository of accurate audience data that it leverages to direct audiences to your brand website, a retailer that carries your products, or to your physical place of business. With its operational brilliance, it can even drive consumers, or mobile device users, to a trade show that your business is hosting or attending. 

Spot Digital Marketing’s location-based advertising with GeoFences is accurate, effective, and efficient as it considers real-world behavior trends as its foundation. It ensures that you can penetrate your target audience base with the maximum depth possible in the most convenient way possible. 

People are now more reliant on the internet than ever. Whether they want to purchase a service or product from an e-commerce store or a brick-and-mortar store, people are likely to browse the internet for related products or services. It is noteworthy that 62 percent of consumers turn to search engines to learn about a product, service, or new business. Only having an online presence is not at all sufficient. Businesses need to thrive to ensure that their websites rank on top of google search to convert traffic into profits. 

If you rank your website on top of the Google search engine, it can be a game-changer for your business. That is where SEO comes into the picture. Search Engine Optimization improves the quantity and quality of organic traffic to a website from search engines such as Google, Bing, etc.

While SEO is more cost-effective than other forms of marketing, it is just an investment. The strategy does not require you to buy ad space in the real or online world. SEO has a long-term focus and delivers an ongoing ROI over time. 

Spot Marketing – The Go-To Option to Rank Your Website on top of the Google Search Engine

SEO Service provider Spot Marketing helps rank your website on top of the Google search engine. Once that happens your customer will feel compelled to use your business over your competition. After all, Google search rankings can turn the tables in your favor in any competitive market. Spot Marketing’s integrated approach includes custom website design and development, mobile optimization, SEO strategy and implementation, social media design and integration, content generation and management, as well as email marketing campaigns.

The SEO service provider offers three different plans with up to five, ten, and twenty targeted keywords that you can take advantage of based on your needs and budget. The most basic plan represents more than five hours of targeted Google Adwords advertising tasks along with offerings such as website audit, SEO and competitor report, on-page SEO, high-level public relations backlinks to popular websites, and customer support and monthly reports. Along with offerings included in the basic plan, the other plans represent additional hours of Google Adwords advertising tasks and additional benefits like competitor & industry analysis reports, content marketing, social media monitoring, and more. 

Case studies of Partners in Care, Eagle Eye Outfitters, Rhino Digital, and Cook Love Shoes testify that they leveraged the services by the SEO service provider, Spot Marketing, and successfully increased their organic traffic multiple folds. 

Here are the critical points to keep in mind:

Look and Feel

What message does the website you’re designing convey? Will the website communicate your brand well? Will it resonate with your target audience? Remember – you aren’t designing a website for yourself – you’re designing it for your existing and potential customers. Putting yourself in their shoes can be a difficult task and that’s where an experienced agency can be a good partner when you’re undertaking website design. They will have a fresh, unbiased perspective and should be well versed in what will appeal to your ideal customer.

SEO

Assuming you want your website to rank high on search engines, and you should, then designing your website with SEO in mind is crucial. Search Engine Optimization comes through paying attention to many different factors, but they all have trust and relevancy in common. When designing the website, the primary headlines on each page need to have your most searched for keywords in them and the descriptions for your images need to use those same words and should be built in when designing your website. To reach a critical mass of keyword content, you may also need to add blogs, and then continue to add to them so your website remains up-to-date as far as search engines are concerned. Backlinks are a factor that is often overlooked, and this is a little more specialized. Basically, keyword-laden articles are written and submitted to “trusted” online destinations that if accepted, provide links back to your website. These backlinks help demonstrate that your site is considered trustworthy. Another way relevance is gauged is by the amount of traffic that your website generates. As you climb in the search engine rankings, your traffic will naturally increase, but you should consider helping the traffic along with links from social media back to your website, as well as paid advertising that can generate website visits. This traffic will signal to the search engines that your site is trustworthy and relevant, and will help you rise in the rankings faster.

Functionality

All the good looks and words won’t matter if the site doesn’t load quickly or doesn’t work well on all devices when it’s designed, including phones. Not only do the spiders measure this, potential customers don’t have the patience to wait while your website loads if it takes more than a couple of seconds, or if it doesn’t translate well on their phone, since that is how most people access information now. 

All of these areas need to work in concert when designing your website, and the right agency partner can help ensure that happens.

Savvy marketers know that adding geofencing to the digital strategy adds another layer of targeting that helps increase conversions. Location-based targeting, or geofencing, enables a business to draw a digital “fence” around a specific geographic area and serve up ads on digital devices when a potential customer meeting predetermined criteria enters that area.

An experienced geofencing marketing agency can help determine how tight or broad a fence should be. Location-based targeting options may include competitive businesses, a radius around your brick and mortar location to entice potential customers in the area, a desirable neighborhood filled with potential customers, or as broad as an entire city or state.

Adding this level of targeting helps a business add another desired dimension to their targeting and makes marketing spending more effective – which should always be the goal. Geofencing, or geotargeting, helps a business create more relevant, targeted promotions that result in more engagement. 

Still not sure about location-based targeting? In the US, 81% of people have a smartphone, with an even high percentage for younger consumers. Ads can be delivered via notifications, in-app ads, or search or display ads. 

MarTech Series found that 83% of marketers find their campaigns are more successful when they integrate location data into their digital marketing strategy. It makes sense – if you know where potential customers hang out, it’s easy to show them the relevant promotions at the right time. It’s also good to note that location and demographics can also be combined with days/times so you can really maximize the effectiveness of your ads. Who are they? Where are they? And when are they there? Using that as a guide means your ads are automatically moe effective.

Location-based advertising targeting your most likely customers with the help of an experienced geofencing marketing agency like Spot will ensure your investment returns great sales and profits.

If you haven’t yet incorporated location-based advertising with geofences or geotargeting into your online digital marketing, you’re missing out on the opportunity to really fine tune your preferences and add to the efficiency and effectiveness of your targeting.

If you have a brick and mortar location, not only can you serve up ads to potential customers to entice them to visit, you can also “fence” around your competitors to ensure potential customers know they have a choice.

If your business is online, you can identify potential customers by geographically-based likelihood, like around gyms if you have a health-related product or service, or in upscale neighborhoods if your product or service has a high price point. You can also choose cities or states combined with your demographics where the likelihood of reaching customers open to your offer reside. Urban vs rural, big city vs small city, conservative vs liberal. The point is, almost every product or service has a geographic component that could be combined with existing demographics to create even more targeted marketing with location-based advertising with geofences.

Location-based advertising with geofences basically serves up ads using GPS or RFID technology and enables software to trigger a response when a mobile device enters or leaves a particular area. That means, you can make it as detailed as you wish – use a radius, zip codes or even custom draw a map to stay within certain “boundaries” like freeways.

Companies like Uber, Amazon, Starbucks and others are employing this location-based marketing tool and you can as well, no matter what the size of your business. You can send a text message, email alert or app notification.

If your business has an app, your customers can opt-in and receive notifications like coupons, offers and deals. Texts are possible as well as social media ads or pay per click ads.

Search Engine Optimization, popularly known as SEO, is the process of improving the website traffic to a website or a web page from search engines such as Google, Bing, Yahoo! etc. Hiring an expert agency offering Google Search engine optimization services in California can do wonders for small businesses. After all, the state of California is home to 4.1 million small businesses, representing 99.8% of all businesses in the state.

Small Businesses and Their Need for Service Providers

A study conducted by Advanced Web Ranking has identified that while the websites ranking first as a result of Google search tend to have a Click Through Rate (CTR) of around 30-35%, the ones ranking  10th have an average CTR of 1.4%. Since long-term organic visibility is a must for small businesses to stay afloat, businesses need SEO service providers as search engine optimization is a complex strategy that requires expertise.

Businesses in California require consistent effort and timely maintenance, done by updating their existing websites with fresh content and information. For as long as the website exists, search engine optimization is a work in progress.

SEO is one of the most potent digital marketing strategies which will be relevant in the long run for small businesses. While it is important to have a good long-term SEO foundation for starters, keeping oneself proactive and remaining on top in the web environment is as important, if not more.

Google SEO starter guide claims that “Deciding to hire an SEO is a big decision that can potentially improve your site and save time.” Therefore, it is important to become an educated consumer and hire your SEO service provider wisely. When it comes to providers of Google Search engine optimization services in California, Spot Digital Marketing is second to none.

Spot Digital Marketing – A Leading Provider of Google Search engine optimization services in California

The California-based Google search engine optimization service provider specializes in flawless digital execution. The SEO service provider aims for its client’s success by offering custom website design and development, mobile optimization, SEO strategy and implementation, social media design and integration, content generation and management, and email marketing campaigns.

Spot Digital Marketing offers different plans based on the custom needs of the businesses. The minimum offerings of these plans include over five hours of targeted Google Adwords, advertising tasks, activities and consulting by their Digital Analysts and their dedicated support team along with services such as full website audit, complete SEO and competitor report, keyword research, and much more. Reach out to them to know more about their plans and understand how they can help your business.

The best component to strong search engine ranking may be a quality marketing agency to maximize your local SEO

If you’re looking to increase your local SEO, a marketing agency with relevant SEO experience is crucial. It’s hard enough to find time to handle the day-to-day operations for your business, much less plan ahead for future growth. But SEO is crucial for long term business development success, especially with the ever-increasing reliance on maintaining a strong online presence.

A marketing agency that can gain you traction with local SEO is invaluable. They will help in several ways including:

On-page optimization – this is making sure all the primary headlines for the pages that directly connect to your navigation have keywords in them that directly relate to the goods and/or services you offer. That is, contain the phrases that people would use to search for you. That way, the search engines understand that your site is relevant, and will start to offer it up as an option.

Fresh content – if you’re not continuing to add to your website with new pages, then blogs are the easiest way to demonstrate that your website is staying relevant with new information for visitors. This is also a big part of how your website is judged and ranked. This should include original material, not linked articles, and be about 300 – 400 words with a good keyword density. That is, the primary words and phrases people use to search repeated several times within the article without it sounding stilted. It can be harder than it sounds!

Backlinks – these are articles that are similar to blogs, but are written with the express purpose of submitting them to other trusted websites and platforms with the intention of having them published and then link back to your website. This adds to the trust and credibility score for your website. This can also be gained by submitting your information to all the online directories (80+). A good SEO marketing agency will have tools that enable this to be done to give your local SEO a strong boost.

Functionality – you can be doing everything else right, but if your website takes too long to load, has broken links or expired plug-ins, or doesn’t translate correctly on mobile devices, your page ranking will never be what it could be. A good SEO marketing agency can look at this aspect and recommend changes.

If there’s not someone on your staff who is overseeing all of these aspects and ensuring they’re kept up-to-date, your website won’t work as hard for you as it could, and your page ranking will never be what it could be – meaning potential customers won’t find you because people rarely continue to the second page of search results to find answers. Find a good SEO marketing agency who will focus on your local SEO and you’ll start to see the results you desire and deserve.

Your website is the online gateway to your entire business – and has never played a bigger role in branding and sales before. In fact, more than 300 million potential customers are online right now and if you’re not focusing on optimizing your website’s presence, you’re losing ground to your competitors.

That’s why it may be time to engage a company that provides website marketing services. They can ensure that your website is fully optimized and doing the heavy lifting necessary to keep you competitive. This includes, but is not limited to, refreshing or reworking the website as needed in regards to design and functionality, optimizing its on-page performance on mobile devices, ensuring keywords are correctly integrated into major headlines and image descriptions, that fresh content is continually being added and that efforts are being made to acquire legitimate backlinks. All of these together help your website rank higher for search engines as they demonstrate to the “spiders” that the site is valuable and relevant.

Sound like too much to add to your plate? That’s where an agency offering website marketing services can come in. They can ghost write blogs for you, check to see what keywords are working (and not working) for you and your competitors, suggest fresh combinations of words that may be more effective for you, and do periodic checks to make sure you have no dead links or non-working plug-ins. All of this also serves to enhance the customer experience with your website, leading to positive branding. A good website marketing agency should also be able to enhance the flow to your website and increase your local SEO with listings management – ensuring that all your company information is submitted and consistent in all 80+ online directories, and then updated if/as information changes and freshened up to keep it active.

All of this work will pay off in laying a strong foundation for your direct selling efforts and enable you to focus on smooth operations and stellar customer service.