Spot Helps Catapult Mel Mason, The Clutter Expert, to New Heights

Mel wanted to take her business to the next level and Spot stepped in to help. This included:

  • New logo
  • Multiple landing pages with payment integration
  • Marketing video
  • Custom backgrounds for her many live presentations
  • Custom graphics featuring Mel and her bestselling books
  • Custom graphics to help launch her new on-air series – “Dare to Thrive”

As a consequence, Mel’s business is thriving and many additional opportunities are presenting themselves because of her new professional branding.

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Targeting keywords in your blogging strategy

Achieving a high rank in search engines should be the goal of every business with a website. And since that should be every business, it’s crucial that all aspects of your website be optimized.

But let’s start at the beginning – what are keywords?

They’re the words we speak or type when we’re looking for something. It can be just a single word or a phrase or just a list of words. Long-tail keywords are those with more than one word.

Search engines want to give people the best reply to their query so it pulls those websites that seem to answer the question best. And how does it know? It knows because:

  1. Those websites load and function great on all devices
  2. The headlines have those keywords
  3. The images are described in tags with those keywords
  4. They have a lot of those same words in their content
  5. There is a lot of new, relevant content being added
  6. The website is linked to from a lot of other reputable websites (backlinks)

Let’s concentrate on #5 for a minute. Much of the new, relevant content on websites comes in the form of blogs. The sole purpose of blogs should be to answer questions customers or potential customers might have, as well as provide more in-depth information on your products or services. But your ulterior motive should be to use the keywords you are targeting with enough frequency to add to your credibility as a reliable source for questions that include those keywords.

Your list of keywords can start with the obvious ones related to your business. It can be expanded with terms related to your business but not exclusively about it. If you have an insurance company, you can have terms about insurance, but also financial well being, trusts, wills and other related subjects.

You won’t use all of them when writing a blog – just focus on one or two that are related. But it will give you a list of topics to work from.

And it should go without saying that the writing should stay natural and not force words into an article that seem out of place. Take advantage of the meta description – additional text that appears in Search Engine Results Pages (SERPs) and lets the reader know what the link is actually about. Try to link the blog internally – that is, if you have information about a particular product, and then you delve into an aspect of that product with a blog, use a link on your website to guide the reader to the blog. You can also link from your social media accounts to your blogs.

Sound confusing? Spot can help you implement a blogging strategy or take over the whole process if you like. Let us know if you’d like to learn more!

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SEO Success Leads to Dramatic Cut in PPC Ad Spending

Blue Door Vet needed a new website to capture their distinctive differences and be a strong tool for SEO, along with ongoing SEO efforts and Pay-Per-Click advertising.

Spot came through!

  • Completely new WordPress website with compelling images and copy
  • Fully optimized through on-page, H1 headlines, photo tags and functionality on all devices including mobile
  • Ongoing SEO efforts led to multiple keywords on Page 1 of search (74 keywords on page 1 of Google).
  • Overall 298 keywords rank on Google page 1 and 2 combined
  • Website traffic jumped 264% after just a few months
  • Blue Door Vet was able to cut PPC spending to a minimum because client demand increased so dramatically, and SEO had them ranking strong in all their categories.
  • Top GEO (Portland, OR) placement on Google My Business on both Maps and search listings.
  • Website load speed on mobile decreased by 89% and desktop is under 1.54 sec.

Overall, the PPC and SEO programs were so successful that the client is not in a position to take any new clients and is in maintenance mode only. After six years, Spot continues to work with this client as they consider franchise opportunities.

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Spot Digital Direct – Your Go-To Website Design and Development Firm

In today’s digital era, people are spending more and more time on the internet, and therefore, businesses too, have moved online. Having a website has become an essential tool for every business, whether it is big or small. A good website can not only help you promote and sell your products or services but also distinguish yourself from your competitors. The online presence also caters to 24-hour availability for your customers, which establishes credibility and builds trust among your customers. 

Websites can also serve as your online store or office at a very minimal cost. Unlike a brick-and-mortar store, a business with a website and online presence will have no geographical restraints. Customers from any part of the world can access your website.

The design and architecture of your website can offer your customers exceptional features and convenient navigation, which makes it imperative to choose the design and development firm for your website wisely. 

 

You can Never go Wrong With Spot Digital Direct 

Spot Digital Direct offers website designing and development services that can help you attract and convert new leads. The first step in the journey involves choosing an impressive look for your website. Once the look is sorted, the website design and development firm focus on implementing the tech to support relevant content and graphics that resonates with your target audience. 

To avail of their services, you can choose from the offered plans based on your needs and budget. While the offerings of the starter plan include WordPress platform, responsive design, content upload & editing, and on-page SEO, the pro, e-commerce, and custom plans include additional services like copywriting, e-commerce functionality, dedicated project manager, and more. 

The functional and responsive websites of Industrial Enet, Palm Desert Area Chamber, John Hammer Construction, and Rhino Digital stand as testimony to their expertise in the field of website design and development.

Along with website development, Spot Digital Direct also offers other services like PPC, SEO, directory listings management, email marketing, content creation, and brand creation. The pool of service offerings by the website design and development firm makes it a one-stop-shop for all the effective marketing and advertising strategies.

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Geofencing Marketing Agency

Spot Digital Marketing – A Leading Provider of Location-based Advertising with Geofences

Founded in 2001 and headquartered in Portland, Oregon, Spot Marketing has been in the digital marketing business for two decades now, intending to improve a brand’s bottom line through innovative solutions. Offering a spectrum of services and solutions, the specialist team of Spot Digital looks after the needs of its client businesses in web design, marketing, branding, and SEO. It caters to a wide variety of business types, including corporations, manufacturers, small businesses, and nonprofits. 

Apart from being a proven expert in creating compelling content and enhancing a brand’s overall market appearance, Spot also specializes in drawing targeted traffic to your business through its PPC advertising services. With its GeoFencing services, you can target potential consumers who are close to your shop. 

Location-Based Advertising with Geofences

These days, GeoFencing services are one of the most sought-after strategies to capture the potential market at a granular level. Spot DigitalDirect is a trademarked service that leverages a hyper-local targeting strategy to push advertisements to mobile devices within a specific radius, zip code, city, state. If any brand wishes to expand its reach, it can extend its location to a national or global level as well. 

Spot DigitalDirect, a process for location-based advertising with Geofences, comes in the form of a wholesome plan that includes a dedicated account manager for your ads along with conceptualization, design, and copy-writing services. Apart from GeoFence placement and optimization details, you also get detailed reports on several other campaign metrics. You can choose any plan between Stage one and Stage four to get ad impressions anywhere between 100,000 and 1,000,000.

A Widespread Advertising Network

The process that Spot DigitalDirect follows is proprietary, and its widespread advertising network can reach most of your potential consumers’ devices within a chosen zone. Spot maintains a repository of accurate audience data that it leverages to direct audiences to your brand website, a retailer that carries your products, or to your physical place of business. With its operational brilliance, it can even drive consumers, or mobile device users, to a trade show that your business is hosting or attending. 

Spot Digital Marketing’s location-based advertising with GeoFences is accurate, effective, and efficient as it considers real-world behavior trends as its foundation. It ensures that you can penetrate your target audience base with the maximum depth possible in the most convenient way possible. 

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Why Does Your Website Need SEO?

People are now more reliant on the internet than ever. Whether they want to purchase a service or product from an e-commerce store or a brick-and-mortar store, people are likely to browse the internet for related products or services. It is noteworthy that 62 percent of consumers turn to search engines to learn about a product, service, or new business. Only having an online presence is not at all sufficient. Businesses need to thrive to ensure that their websites rank on top of google search to convert traffic into profits. 

If you rank your website on top of the Google search engine, it can be a game-changer for your business. That is where SEO comes into the picture. Search Engine Optimization improves the quantity and quality of organic traffic to a website from search engines such as Google, Bing, etc.

While SEO is more cost-effective than other forms of marketing, it is just an investment. The strategy does not require you to buy ad space in the real or online world. SEO has a long-term focus and delivers an ongoing ROI over time. 

 

Spot Marketing – The Go-To Option to Rank Your Website on top of the Google Search Engine

SEO Service provider Spot Marketing helps rank your website on top of the Google search engine. Once that happens your customer will feel compelled to use your business over your competition. After all, Google search rankings can turn the tables in your favor in any competitive market. Spot Marketing’s integrated approach includes custom website design and development, mobile optimization, SEO strategy and implementation, social media design and integration, content generation and management, as well as email marketing campaigns.

The SEO service provider offers three different plans with up to five, ten, and twenty targeted keywords that you can take advantage of based on your needs and budget. The most basic plan represents more than five hours of targeted Google Adwords advertising tasks along with offerings such as website audit, SEO and competitor report, on-page SEO, high-level public relations backlinks to popular websites, and customer support and monthly reports. Along with offerings included in the basic plan, the other plans represent additional hours of Google Adwords advertising tasks and additional benefits like competitor & industry analysis reports, content marketing, social media monitoring, and more. 

Case studies of Partners in Care, Eagle Eye Outfitters, Rhino Digital, and Cook Love Shoes testify that they leveraged the services by the SEO service provider, Spot Marketing, and successfully increased their organic traffic multiple folds. 

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Website designing

What are the factors to consider when designing a website?

Here are the critical points to keep in mind:

 

Look and Feel

What message does the website you’re designing convey? Will the website communicate your brand well? Will it resonate with your target audience? Remember – you aren’t designing a website for yourself – you’re designing it for your existing and potential customers. Putting yourself in their shoes can be a difficult task and that’s where an experienced agency can be a good partner when you’re undertaking website design. They will have a fresh, unbiased perspective and should be well versed in what will appeal to your ideal customer.

 

SEO

Assuming you want your website to rank high on search engines, and you should, then designing your website with SEO in mind is crucial. Search Engine Optimization comes through paying attention to many different factors, but they all have trust and relevancy in common. When designing the website, the primary headlines on each page need to have your most searched for keywords in them and the descriptions for your images need to use those same words and should be built in when designing your website. To reach a critical mass of keyword content, you may also need to add blogs, and then continue to add to them so your website remains up-to-date as far as search engines are concerned. Backlinks are a factor that is often overlooked, and this is a little more specialized. Basically, keyword-laden articles are written and submitted to “trusted” online destinations that if accepted, provide links back to your website. These backlinks help demonstrate that your site is considered trustworthy. Another way relevance is gauged is by the amount of traffic that your website generates. As you climb in the search engine rankings, your traffic will naturally increase, but you should consider helping the traffic along with links from social media back to your website, as well as paid advertising that can generate website visits. This traffic will signal to the search engines that your site is trustworthy and relevant, and will help you rise in the rankings faster.

 

Functionality

All the good looks and words won’t matter if the site doesn’t load quickly or doesn’t work well on all devices when it’s designed, including phones. Not only do the spiders measure this, potential customers don’t have the patience to wait while your website loads if it takes more than a couple of seconds, or if it doesn’t translate well on their phone, since that is how most people access information now. 

All of these areas need to work in concert when designing your website, and the right agency partner can help ensure that happens.

 

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Geofencing Marketing Agency

Location-Based Targeting – Geofencing Marketing Agency

Savvy marketers know that adding geofencing to the digital strategy adds another layer of targeting that helps increase conversions. Location-based targeting, or geofencing, enables a business to draw a digital “fence” around a specific geographic area and serve up ads on digital devices when a potential customer meeting predetermined criteria enters that area.

An experienced geofencing marketing agency can help determine how tight or broad a fence should be. Location-based targeting options may include competitive businesses, a radius around your brick and mortar location to entice potential customers in the area, a desirable neighborhood filled with potential customers, or as broad as an entire city or state.

Adding this level of targeting helps a business add another desired dimension to their targeting and makes marketing spending more effective – which should always be the goal. Geofencing, or geotargeting, helps a business create more relevant, targeted promotions that result in more engagement. 

Still not sure about location-based targeting? In the US, 81% of people have a smartphone, with an even high percentage for younger consumers. Ads can be delivered via notifications, in-app ads, or search or display ads. 

MarTech Series found that 83% of marketers find their campaigns are more successful when they integrate location data into their digital marketing strategy. It makes sense – if you know where potential customers hang out, it’s easy to show them the relevant promotions at the right time. It’s also good to note that location and demographics can also be combined with days/times so you can really maximize the effectiveness of your ads. Who are they? Where are they? And when are they there? Using that as a guide means your ads are automatically moe effective.

Location-based advertising targeting your most likely customers with the help of an experienced geofencing marketing agency like Spot will ensure your investment returns great sales and profits.

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Location-Based Advertising with Geofences

Am I Missing Out if I’m Not Doing Location-based Advertising with Geofences?

If you haven’t yet incorporated location-based advertising with geofences or geotargeting into your online digital marketing, you’re missing out on the opportunity to really fine tune your preferences and add to the efficiency and effectiveness of your targeting.

If you have a brick and mortar location, not only can you serve up ads to potential customers to entice them to visit, you can also “fence” around your competitors to ensure potential customers know they have a choice.

If your business is online, you can identify potential customers by geographically-based likelihood, like around gyms if you have a health-related product or service, or in upscale neighborhoods if your product or service has a high price point. You can also choose cities or states combined with your demographics where the likelihood of reaching customers open to your offer reside. Urban vs rural, big city vs small city, conservative vs liberal. The point is, almost every product or service has a geographic component that could be combined with existing demographics to create even more targeted marketing with location-based advertising with geofences.

Location-based advertising with geofences basically serves up ads using GPS or RFID technology and enables software to trigger a response when a mobile device enters or leaves a particular area. That means, you can make it as detailed as you wish – use a radius, zip codes or even custom draw a map to stay within certain “boundaries” like freeways.

Companies like Uber, Amazon, Starbucks and others are employing this location-based marketing tool and you can as well, no matter what the size of your business. You can send a text message, email alert or app notification.

If your business has an app, your customers can opt-in and receive notifications like coupons, offers and deals. Texts are possible as well as social media ads or pay per click ads.

 

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Do Businesses Need Google Search Engine Optimization Services in California?

Search Engine Optimization, popularly known as SEO, is the process of improving the website traffic to a website or a web page from search engines such as Google, Bing, Yahoo! etc. Hiring an expert agency offering Google Search engine optimization services in California can do wonders for small businesses. After all, the state of California is home to 4.1 million small businesses, representing 99.8% of all businesses in the state.

Small Businesses and Their Need for Service Providers

A study conducted by Advanced Web Ranking has identified that while the websites ranking first as a result of Google search tend to have a Click Through Rate (CTR) of around 30-35%, the ones ranking  10th have an average CTR of 1.4%. Since long-term organic visibility is a must for small businesses to stay afloat, businesses need SEO service providers as search engine optimization is a complex strategy that requires expertise.

Businesses in California require consistent effort and timely maintenance, done by updating their existing websites with fresh content and information. For as long as the website exists, search engine optimization is a work in progress.

SEO is one of the most potent digital marketing strategies which will be relevant in the long run for small businesses. While it is important to have a good long-term SEO foundation for starters, keeping oneself proactive and remaining on top in the web environment is as important, if not more.

Google SEO starter guide claims that “Deciding to hire an SEO is a big decision that can potentially improve your site and save time.” Therefore, it is important to become an educated consumer and hire your SEO service provider wisely. When it comes to providers of Google Search engine optimization services in California, Spot Digital Marketing is second to none.

Spot Digital Marketing – A Leading Provider of Google Search engine optimization services in California

The California-based Google search engine optimization service provider specializes in flawless digital execution. The SEO service provider aims for its client’s success by offering custom website design and development, mobile optimization, SEO strategy and implementation, social media design and integration, content generation and management, and email marketing campaigns.

Spot Digital Marketing offers different plans based on the custom needs of the businesses. The minimum offerings of these plans include over five hours of targeted Google Adwords, advertising tasks, activities and consulting by their Digital Analysts and their dedicated support team along with services such as full website audit, complete SEO and competitor report, keyword research, and much more. Reach out to them to know more about their plans and understand how they can help your business.

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