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5 Rules of Grammar Never to Ignore on Your Website

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At one of our Friday evening happy hours in Spot Color’s living…

How Focused are You on Your Audience?

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Audience Development is a core, fundamental aspect of marketing today.  New clients…

5 Rules of Grammar You Can Ignore on Your Website

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Usually when I am writing for websites, or advising others in the…

The 9 W’s: What Kind of Marketing Do I Need?

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If we were in Oz it would be easy to find and…

3 Questions to Ask Yourself When Selecting Photography for Your Website

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Our clients often ask us about graphics and photos for their website.…

Calls to Action: What Should Your Reader Do?

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Clients oftentimes ask us what they can be doing to increase sales,…

Social Media for Small Businesses: 101

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Facebook, Twitter, LinkedIn…oh my! With the abundance of social media platforms to choose…