There’s no denying that video is now an integral part of marketing – and if you’re not incorporating it in a few different ways you’re missing out. In 2021, 86% of businesses used video as a marketing tool. And 93% of them say it’s a critical part of their strategy.
Hint – there’s Google’s version of User Experience which is things that they can measure like keyword density, functionality, load time, how your site adapts to mobile devices, etc. And then there is the actual user experience for, well, users. What do website visitors think about your company when they
A big agency can seem very glamorous, with brand name clients you recognize and very slick presentations. But here are some reasons a large agency might not be your best choice when searching for a business marketing agency, or if you’re considering switching. Here are some factors to consider. Who
Reggie Colalongo found out the hard way that the last step in manufacturing – packaging – can be the most critical. She began her cultivation career on farms – growing and extraction, which naturally stemmed from her background in community gardens and agriculture. Then she met Bret Burroughs on
Email marketing can be one of the most effective ways to connect with your customers, engage with potential clients and really educate people about your brand and its unique aspects. But none of that matters if people don’t open it. So after the list itself, it’s the subject line that
E-A-T is a way for Google to deliver what users want. And because Google wants it – you should want it. And what is it? E-A-T stands for Expertise, Authority and Trustworthiness. And while Google is notoriously tight-lipped about specifics, in response to a leaked version making the rounds on