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Usually when I am writing for websites, or advising others in the same pursuit, I pay very close attention to the rules of grammar in order to avoid sounding like an idiot on the web. This is generally a good rule. However, there are times when it is more effective

If we were in Oz it would be easy to find and follow the yellow brick road, with its wide, gold path glimmering in the sunlight all the way to profits and success. But if you don’t even know where you are, how can you begin to find the right

Our clients often ask us about graphics and photos for their website. Should they use stock imagery? Hire a professional photographer? The answer depends on a few different factors. Let’s take a quick look at three of the most important questions to ask yourself when selecting photography for your website

Clients oftentimes ask us what they can be doing to increase sales, drive more traffic to their website, increase their social media presence, etc. Though every client, business and industry is different, there is one thing we recommend to each and every client who walks through our doors: Calls to

Facebook, Twitter, LinkedIn…oh my! With the abundance of social media platforms to choose from, it can be confusing to know when — and what — to post for your business. Though there is contrasting information everywhere, Spot Color would like to share posting guidelines we (generally) live by. 1. Facebook How