Oregon Food Bank

Oregon Food Bank came to Spot Color Marketing for help with launching their first social media campaign in support of their biggest annual fundraiser, the Waterfront Blues Festival.

124,000 Impressions | 500% Increase in Re-Tweets | 600% Increase in Link Clicks

Overview

Oregon Food Bank provides emergency food to people who are hungry through a cooperative statewide network of hunger-relief agencies, helping 1 in 5 households fend off hunger. Their biggest fundraiser, the Waterfront Blues Festival, is held at the Portland Waterfront Park over the 4th of July weekend every year.

Objective

Oregon Food Bank wanted to take advantage of social media channels to promote and boost enthusiasm for the Waterfront Blues Festival. Increasing social media engagement leading up to and throughout the festival would better position OFB with potential donors through the rest of the year.

Challenge

The Oregon Food Bank team had never implemented an intense, aggressive social media strategy before. They were excited about the opportunities this new form of communication would present and they were eager to learn how to make it work for their event. Additionally, they realized that members of their typical demographic were not social media power users. Inspiring this group to engage, while building an audience with a more social media savvy audience, required a specific and creative plan.

Strategy

Spot Color began by taking stock of what was being posted on both the Oregon Food Bank and Waterfront Blues Festival social media channels. We developed a plan for building on and strengthening that content with an in-depth social media calendar. This calendar gave specific topics for the OFB team to post about on Twitter, Facebook and Instagram for the three months leading up to the festival and during the event. We targeted specific hashtags to connect with that social media savvy audience and we executed a photo contest and giveaway campaign to appeal to everyone.

The entire plan was implemented through three intensive training and content-generating sessions we held with the OFB team.

Finally, members of the Spot team stepped into the action by volunteering to attend the festival and live-posting on the 4th.

Results

The Oregon Food Bank team confidently executed the social media campaign Spot Color Marketing developed. As a result, they gained a wider audience with new social media followers, including more than 2000 new likes on the Waterfront Blues Festival Facebook page. Overall, their social media presence contributed to the success of the event.

  • 26% increase in Twitter followers
  • 124,000 impressions in 28 days — an increase in 457% over the previous 28 days
  • 500% increase in retweets and 600% increase in link clicks

The 2014 Waterfront Blues Festival was an incredibly successful event and the donations generated will allow Oregon Food Bank to continue their amazing work in the next year.

  • $1.1 million in donations
  • 100,000 festival attendees
  • 33K pounds of food donated

Visit The Oregon Food Bank website to get involved!

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Ride Connection

Ride Connection is a non-profit that provides transportation services to customers in Clackamas, Multnomah and Washington counties. They came to Spot Color asking for help with planning their website redesign project.

A clear vision for future growth.

Overview

Ride Connection works with community partners to provide and coordinate transportation services primarily for older adults, people with disabilities, disabled veterans and other individuals. Ride Connection and its network of partners serve customers in Clackamas, Multnomah, and Washington counties with customer-focused, safe, reliable transportation service. Their services include door to door service, public transportation training, and emergency rides.

Objective

Ride Connection was planning to build a new website that was responsive to the needs of their users, partners and donors. The goal was to improve usability, serve customers better, and increase donations and community support. Spot Color’s primary objective was to become fully immersed in the organization in order to gain the insight needed to provide Ride Connection with a comprehensive overview of what should be included in a Request for Proposal document. This discovery phase promised to provide an informed RFP that would account for all of the nuances of a complicated organization.

Challenge

Spot Color wanted to make sure that the needs of all of Ride Connection’s various stakeholders were considered in the design and development of their new site. This information was wide and varied in demographic nature. Their new and current sites serve a vast number of internal and external users.

Strategy

Spot Color put together a schedule, questionnaire and conducted interviews with a wide variety of the Ride Connection website users. Stakeholders interviewed included staff members, customers, partners and donors. We put this information together in a document titled “User Stories” that summarized the experiences and needs of all of the different website users. In addition to collecting this information, we conducted a thorough audit of Ride Connection’s current site in order to fully understand current business processes and form submissions. We then worked with our technology director to create a recommendation of a platform and web applications. From there, Spot Color created a high-level content strategy to pair with the technological suggestions.

Results

This clearly organized summary of user needs, itemized description of Ride Connection’s current assets and the resulting site design and technology recommendation gave Ride Connection the information they needed to move forward with the next phase of their website project.

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Cook & Love Shoes

Cook & Love Shoes is an online and brick and mortar shoe company. They came to Spot Color Marketing for rebranding, website design, content marketing and SEO.

50% Increase in Web Traffic | 300% Increase in Online Sales

Overview

Cook and Love Shoes is a family-owned business committed to making every woman feel cute, comfy and confident in her shoes. Open since 1925 with locations in Memphis, Nashville and Jackson, Mississippi, their mission is to offer a high-level experience to each customer who visits their stores or shops online.

Objective

The Cook and Love family wanted to update the company’s image to appeal to a broader audience, bringing in new online and brick and mortar customers. The goals were to increase website traffic, boost online sales and build a younger customer base, all while continuing to provide an excellent experience for their loyal customers.

Challenge

In the days of Amazon, Zappos and Shoes.com, Cook and Love faces stiff competition. Spot Color wanted to help Cook and Love establish a recognized and trusted name so customers would be happy to rely on their online presence to purchase shoes. Additionally, Cook and Love’s new website, marketing content and branding needed to appeal to and drive traffic from their three different geographical locations.

Strategy

Spot Color rebranded the company with a new logo and style guide that uses fresh, bright colors and an inspired, modern look, to appeal to younger audiences.

With this new branding package, we designed an original, modern website and then launched a targeted content marketing campaign to fill the site with meaningful and relevant messages. Our weekly blog posts focus on fashion, creativity, and fun, appealing to Cook and Love’s new audience.

With a great brand, new site and fantastic content ready to go, we implemented targeted SEO tactics to further increase traffic to the site. Keyword research determined relevant terms for the three different geographical markets Cook and Love serves. Through our research we found that local markets drive the most traffic to Cook and Love’s site, so we worked on building links and authority in the Memphis, Nashville and Jackson markets.

Results

The results of our work were immediately noticeable. Visits to Cook and Love Shoes’ website increased by 50% right away and those extra visits increased sales. Within months of starting our campaign, Cook and Love’s online sales increased 300%, generating thousands of dollars in revenue. Cook and Love’s new site is getting attention from online shoe lovers and bloggers, generating interest with the younger audience that Cook and Love is targeting.

Visit Cook & Love Shoes and be cute, comfy, and confident.

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Update Your Website’s Security, Get a Boost in Search Engine Results

SSL Security

SSL + Security: Updating your SSL Security

Having a quality website is vitally important for business owners today. If you are an entrepreneur, you probably have performed a thorough evaluation of your site.

Is it easy for visitors to navigate and find what they need? Does it do an effective job of promoting your business and its offerings? Is it updated on a regular basis, both to provide up-to-date information and also capitalize on the current digital marketing trends?

All of these questions can be rendered moot, however, if your site is not secure through an SSL. Short for Secure Sockets Layer, an SSL on your website uses public-key encryption for any session between your server and a client. When established, this SSL link protects all the data of both your business and your customers exchanged during an online transaction.

Not only does an SSL connection keep your customer’s data safe, but Google has made having one a requirement. As of January 2017, sites without an SSL are labeled “unsecured” by Chrome. This can turn away potential customers who may be fearful of entering personal information like credit card numbers.

What’s more, Google now gives a slight ranking boost to sites with a SSL 2048-bit key certificate. An SSL certificate doesn’t get your site the same rankings boost as high quality content, but having one certainly can’t hurt.

To create an SSL connection for your site, you must first buy an SSL Certificate. These certificates are purchased from third-party companies known as certificate authorities, to which you submit a Certificate Signing Request (CSR).

After you provide details verifying your identity, as well as the identity of your company and website, whatever certification authority you choose will issue an SSL Certificate. The certificate can be issued only to a company or an individual who agrees to be legally accountable for the website.

Obtaining an SSL is important, but it is just as crucial to keep your SSL up to date. Updating your SSL security helps guarantee that the encryption protecting your site remains current and strong. Without these updates, your site can become vulnerable to hackers and other potential computer crimes, jeopardizing the data of your consumers, your business and your reputation.

SSL security is one of the most important aspects of your business. Spot Color Marketing can manage any aspect of the process for you — whether you are seeking a new SSL Certificate, need an update, or desire an overall upgrade in SSL security to a 128-bit encryption key.

Spot Marketing is a Google Certified Partner and based in Portland, OR. We’re considered a premier digital marketing agency with clients Nationwide. If you need a new or updated SSL Certificate, contact us by calling (503) 477-4355 or email us at spot@spotcolormarketing.com.

Spot Color also offers comprehensive branding, marketing and technological services. See our portfolio at www.spotcolormarketing.com.

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