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The 9 W’s: What Kind of Marketing Do I Need?

If we were in Oz it would be easy to find and follow the yellow brick road, with its wide, gold path glimmering in the sunlight all the way to profits and success. But if you don’t even know where you are, how can you begin to find the right path? The answer lies in the 9 W’s.

It’s exciting gearing up to rebrand a logo, create a new website, or plan a marketing campaign strategy. But sometimes it’s not so easy to figure out which of these is most beneficial and where your money will be best spent, especially with a limited budget or timeline.

Sitting through client calls and meetings I’ve seen my fair share of clients come in with ideas and goals that are about 4 steps ahead of where they are at the moment. I think in all areas of life it’s important to take stock of your current situation first, especially when it pertains to your business. While each and every company is unique, there are some questions that should be answered initially to point you to the right path.

I’m sure just about everyone is familiar with the term: Who, What, Where, When, Why, and How?

Unfortunately not everyone has answers to these questions when they pertain to a business model or strategy. ‘Pop’ by Sam Horn sums it up perfectly when she says we must be clear about the 9 W’s. Ask yourself these questions when preparing for the next marketing push.

  • What am I offering?
  • What problem does my idea or offering solve?
  • Why is it worth trying and buying?
  • Who is my target audience?
  • Who am I and what are my credentials?
  • Who are my competitors and how am I different from them?
  • What resistance or objections will people have to this?
  • What is the purpose of my pitch?
  • When, where and how do I want people to take action?

If you don’t have clear answers to these questions already, this is probably where you need to begin. At Spot Color Marketing we work with clients in all phases of business growth. Before we begin delving into the thick of things, we like to perform a website, business, or marketing audit. This allows us to help you answer those questions and helps us put together a detailed strategy and plan for our client. We can help you find your yellow brick road and get all the way to Oz…er, success.

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