Three Years Managing the Complete Spa Customer Lifecycle
We worked with 5 Diamond Spa for three years as an extension of its marketing department, supporting the business from initial customer acquisition through booking, repeat visits and long-term retention.
Our responsibilities included:
• Developing and promoting seasonal offers, packages and recurring specials
• Managing and updating the website
• Managing SpaSoft and the online booking experience
• Connecting promotions to the correct services and booking pathways
• Supporting customer acquisition across digital channels
• Improving the journey from initial interest to completed appointment
• Maintaining customer communication after the first visit
• Creating ongoing reasons for customers to return
• Supporting retention through promotions, follow-up and consistent engagement
This was not a single campaign or website project. It was a three-year operational marketing partnership covering the complete customer journey.
